You should never pay for Google Reviews because not only is it against Google’s terms of service, but it is illegal under federal law. According to The Federal Trade Commission (FTC), if the reviewer doesn’t mention in the review that they were paid to write the review, then the FTC will consider that an undisclosed…
Last month in May of 2022, Google made some highly impactful changes to their core algorithm that had many businesses in a flutter trying to deduce what caused dips and increases in traffic by as much as 70%. Many businesses using low quality links and failing to provide well-written content with proper On-Page SEO signals…
While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…
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