Search Engine Optimization – SEO Company

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An SEO Company That Delivers Real Customers

If you’re here, then that means you know that search engine optimization is a great way to generate more leads, calls, and drive more customers to your business. But, if you’re here now, it means that you just aren’t seeing the level of results that you need.

Our SEO specialists at Nickel SEO hear when our new clients call that they just haven’t seen results with past companies or aren’t even sure if their current company has been doing anything. So, if you’re here, it’s likely because of one of the following reasons:

  • You can’t find your website for the keywords you’re wanting to rank for on Google.
  • Your website traffic has dropped dramatically.
  • You’re incoming call volume is decreasing and you can’t figure out why.
  • Your sales numbers don’t match the traffic that your current / past SEO company is reporting.
  • You have a new company and you want to attract customers quickly.

If any of these five pain points sound familiar, then you’re not alone. We help small and medium sized businesses increase their real lead generation metrics of calls, sales, and revenues, especially with the rapidly changing challenges coming to businesses because of AI and Google’s latest updates to their search algorithm.

Providing SEO Solutions That Work in 2024

For more than 10 years, Nickel SEO has provided top-tier search engine optimization services and it was even what we initially built our company around. The most direct path to providing effective digital marketing services that generate consistent leads begins with Google search.

Now, in 2024, digital marketing is changing faster than most companies can manage to keep up with. If you’re not using the most effective tools, content creation methods, and provide easy-to-understand solutions, it will become increasingly more difficult to survive and much less thrive as a company moving forward.

That’s where we come in with our battle-tested SEO efforts that continue to generate sales for over 100 companies that we have worked with over the years. As time moves forward, we just like yourself must continue to grow and expand our efforts to maximize our effectiveness in delivering results.

hvac seo

HVAC Company


Monthly Calls


Organic Search Traffic

From the Client:

Nickel SEO has done a great job helping us multiply our sales and manage our SEO and Google Ads over the past year. We highly recommend them!

Mike Q.
seo for counselors and psychologists



Monthly New Patients


Increase in Leads

From the Client:

“Benjamin Nickel with Nickel SEO has been amazing to work with! Already within two months our business is performing much better on Google and he even revamped our website to make it much better looking and more user friendly! He is easy to communicate with, reliable, and very good at what he does! I highly recommend Nickel SEO!”

Dr. Michael Messina
seo for dentists and orthodontists



Monthly New Patients


Organic Search Traffic

From the Client:

“Best SEO and web designer out there! Website is gorgeous and fast. Ben is great at communicating and is constantly working to improve and streamline things in order to meet our goals. I’m a very satisfied customer. Highly recommend!”

Dr. Tyson Pickett, DDS, FAGD

Quality Content

We produce high-quality, well-researched content tailored to your audience’s needs, positioning your website as a reliable source of information and authority in your industry.

Keyword & Search Intent

Our team meticulously researches and integrates keywords that align with user intent, optimizing your content to match the specific queries and needs of your target audience.

Mobile Optimization

We create responsive, mobile-friendly websites that provide a seamless user experience across all devices, crucial for maintaining competitiveness and relevance in today’s mobile-first world.

User Experience

By optimizing user experience, we reduce bounce rates and increase engagement through intuitive site navigation and fast load times, ensuring visitors enjoy their time on your site.


Our approach includes developing high-quality backlinks from reputable sources, enhancing your site’s authority and improving its visibility and ranking on search engines.

Technical SEO

We handle all aspects of technical SEO, from site structure optimization and schema markup to ensuring crawlability and secure connections, facilitating better indexing and performance in search engine results.

How Does SEO Work in 2024?

Local SEO is an effective way to place your localized business high on the search results for products and services in a targeted area. Companies of all sizes can take advantage of Local SEO strategies to rank on search engines like Google and Bing, by building powerful profiles on trusted business directories such as Yellow PagesYelpSuperpagesFoursquareBBBBing Places for Business, and Google My Business which is now Google Business Profile, generating reviews with happy customers, creating useful content, products, and services, and connecting with their customers through social media.

Gone are the days of door-to-door marketing, leaving brochures on front porch, and purchasing ads in your local newspaper. By working with our Local SEO company, you can reach thousands of more customers quickly, efficiently, and create a solid return-on-investment in a timely fashion.

Local SEO services are extremely targeted to the area near your business, and shouldn’t be used to replace national or international marketing efforts. However, if you want to reach new potential customers in your local neighborhood of 5, 10, or even 20 miles of your business, then local SEO is a great digital marketing platform to allow you to position yourself in front of customers on search engines like Google.

Local SEO

Our Local SEO Strategies

At Nickel SEO, we analyze the 8 signals found to affect localized rankings on Google. These ranking points include:

  • Google My Business Signals
  • Link Signals
  • On-Page Signals
  • Citation Signals
  • Review Signals
  • Behavioral Signals
  • Personalization
  • Social Signals

These Local Pack and Local Organic Ranking Factors determine your standpoint with major search engines. Through our local SEO site audit we are able to see what changes need to be made, what errors need to be fixed, and your immediate and long-term Local SEO needs to create a local SEO strategy that’s custom fitted to your company.

Google My Business Management (Business Profile)

Our first step is to verify that you have a new Google Business Profile set up (what used to be Google My Business), the information on your Google My Business page is complete, accurate, and being regularly updated with images, videos, fresh content through posts and offers, and that your holiday hours are kept up to date. We also want to make sure that your Google Analytics and Adwords accounts are properly connected to your account.

Local Link Building

Getting relevant links to your website from authoritative sites, such as your local in your marketing is as important in Local SEO as it is in National SEO, and there are many effective techniques that we use to create quality links to your site.

At Nickel SEO we make sure that all the content on your site is highly relevant, detailed, and valuable for your target audience, promote that content to influencers and leaders in your industry, and engage with current and previous customers.

By sharing and connecting with others, your content will generate a snowball effect over time that increases the effectiveness of every action we take in your local SEO campaign.

Local On-Page SEO Factors

On-page SEO has a surprisingly powerful impact on rankings for local businesses with many of the techniques being simple, highly effective points. We won’t go into all the different on-page SEO factors that affect local businesses, but we’ll cover some of the most important points we apply to most local company sites:

  • Using your targeted keyword in your URL.
  • Using your City, plus your targeted keyword in your title tags.
  • Using your City, plus your targeted keyword in your H1 tags.
  • Using your City, plus your targeted keyword within your content fluidly.
  • Using related-to and LSI keywords throughout your content as they fit.
  • Inserting your targeting keyword into your ALT tags on images.
  • Using Schema mark-up properly on your home page.
  • Creating effective content Silo’s with internal linking.
  • Using external links to highly targeted sites based on the content of your individual pages.
  • Embed a Google Map on your contact page.

Optimizing Local Citations For NAP

Consistent local citations for NAP (Name, Address, Phone Number) create a pillar of trust for Google and other search engines to accurately provide their users information about the local businesses in their area. While Google has its’ own location where you can edit your business information, it also pulls from more than 70 different citation resources!

To have an effective local SEO campaign, your key business information needs to be consistent across every different system. In order to properly manage your local citation profiles, we use the Yext listing management tool to regularly update, optimize, and push out new content, images, service updates, and even manage new reviews across 70+ sites for your local business citations at the same time.

Google Local Map Pack

How to Get Local Reviews

Maximize your business’s local reputation with genuine Local Reviews that build trust and drive customers to your company.

Ask yourself: Would you rather hire a 3-star lawyer that has worse ratings than the fast-food burger joint around the corner or a 4.8-star lawyer with 98 reviews backing her up as the best in the area according to real customers that left their experiences to help you decide on hiring her.

These reviews won’t save a terrible company with poor service. But, if you have quality service and products that you want people to take a chance on, then your local business needs positive local reviews that sway more customers to your door.

If you’re looking to build a powerful online presence in your local neighborhood and want to have a profile that people trust and are willing to call, then Nickel SEO can help you build a reputation that everyone can count on.

Leveraging Consumer Local Search Behavior

From the beginning, we focus on leveraging consumer local search behavior in your specific location, to maximize traffic to your site, the clicks, and conversions.

We first look to see whether your customers come to your office (i.e. lawyers, dentists, doctors, stores, etc.) or if you provide services to your customers at their location (i.e. painters, plumbers, movers, foundation repair companies, etc.) Based on that we determine what radius should we target for your business, to see how far customers would be willing to travel to you, or how far you’re willing to travel to visit your customers at their location.

Next, we discuss your ideal customer with you as we compare these travel distances with the local price points of your competitors in mind, to ensure that your localized business is able to provide quality level service that’s also a great price for your customer.

Finally, we need to check out your customers actions on your site. We answer several important questions that guide the design and user experience optimization of your site.

  • Where did your website visitors come from?
  • What were they searching for on your website?
  • Did your customers find what they were looking for on your website?
  • What’s your conversion rate?
  • Where in your funnel do improvements need to be made?

Our expert local search analyst can accurately put together a profile on your average customer, the current state of your funnel based on their behavior, and how to leverage their behavior to increase your sales.

Personalization and SEO

We believe that every customer should have a personalized experience that allows them to easily maneuver through your website, find what they’re looking for with sufficient information to be able to make a purchase, and consequently a conversion for your business.

To improve the effectiveness and efficiency of your site, we optimize it using search engine optimization that starts before they even click on the link to your website. Through analytics and conversion tracking, we continually work to increase your customer satisfaction and the opportunity to make recurring sales to previous and current customers.

Maximizing Social Media Engagement

It’s well-known that social media engagement is an important metric that’s rapidly growing into some of the space of business directories. While reviews on those local directories show consumer happiness, social media engagement can be just as effective a metric in measuring the success and ability to provide excellent products and services to the consumer.

We track and offer social media engagement strategies that help you to rank your local business not only in search engines, but also in the social spheres of FacebookInstagramTwitter, and LinkedIn.

Why Use Nickel SEO?

Nickel SEO has been helping local businesses, franchises, and massive organizations with more than 3,000 members improve their ranking positions in the local search results since 2015. Whether your local business needs better consumer analysis, social engagement, on-page SEO, NAP consistency, or link building and citations, we can provide the best customized local SEO services that guarantee higher visibility in local search.



Local SEO while similar to regular SEO, focuses primarily on hyperlocal ranking factors, local traffic, Google Maps, and different content and linking strategies.

Local SEO is meant to target local search intent as if for a criminal defense attorney or doctor inside of specific cities or metroplexes such as Dallas / Fort Worth. It’s important to rank for terms like “near me” or <service name> <city>. Optimizing for local search allows you gain market share faster than on a national or international scale.

Link-building for local SEO requires experience in knowing where to reach out to for links, which links will provide the most value, and what time and cost is required to gain them while accelerating the link building pace over time. By securing links both on and off-site you’ll strengthen the quality and authority of your link profile, which is used as highly valuable local ranking factor.

Nickel SEO will work help you develop powerful link profiles both internally and externally to form an effective link-building strategy, which often includes:

  • Commenting and guest posting on local blogs, offering testimonials to other local businesses, and being an active member of local social media pages, as well as sites that provide do-follow links.
  • Working to target local-friendly websites like Yelp and Foursquare to earn a trusted backlink, as well as local publications that might mention you in a review or a recommended service provider post.
  • Website and specific article links from social media profiles from consistently written, high value content.

Effective content strategies for Local SEO involve targeting location based keywords, including local landmarks, destinations, and neighborhoods within cities where your customers live and are making their local searches. Developing local-targeted content that is inter-connected with your other content and primary pages will provide a better ranking support system.

To ensure the most effective targeting, we use our own proprietary keyword evaluation system that analyzes data from tools like Ahrefs and SEMRush and then runs an equation to calculate the most effective keywords to target and what level of effort is needed to rank for those keywords.

In Local SEO, NAPW stands for name, address, phone number, and website.

It’s very important that this information is accurate across all online directories, citations, and search listings.

Bright Local reported from one of their studies that 64% of searchers have used Google My Business simply to find a business’ contact information, proving that a typo or an incomplete profile can mean missing out on sales.

These inconsistencies and other inaccurate information will also diminish your trust value with Google and search engines. Google, not knowing your true NAPW would hesitate to send customers your direction because that trust is missing. That’s why it’s so important to correct these issues immediately upon beginning a Local SEO campaign.

Local SEO practices apply the same for any business regardless of the number of locations.

This means you’ll still need to optimize your GMB accounts, claim local citations, generate reviews, and produce local content just for each individual location.

This greatly increases the workload to increase rankings across all locations. The more locations your business has, the more local optimization is required, and the more important your website layout becomes. Each location should have its own page on your website. This may seem like excessive work, but this will prevent duplicate content issues that Google frowns upon.

You will also need to develop reviews for each location individually. Nickel SEO can provide the complete marketing plan and execute on that plan to reach results across the map.

  • User experience (UX) is more valuable than ever after the May 2022 Google Algorithm update.
  • Core Web Vitals have increased in importance as well due to the UX updates.
  • Google My Business or Google Business Profile updates and complete information has grown this year.
  • The value of concise, high-value content, consistently added to your website has greatly increased.
  • Mobile optimization is a must. If you haven’t updated your site in recent years, we recommend a rebuild or redesign at least once every three years.
  • Voice search matters for local search. Use real phrases and question and answers to those questions.
  • Video content is 50X more likely to be seen on the SERP and 84% of people cited a video as part of their recent purchasing decisions.
  • Optimize for search intent.
  • Maintain a 5-star reputation or close to it.

Grow Your Business Using Local SEO

These Local SEO strategies are becoming more prominent and effective with the increasing amount of data that we can analyze for local business. Now is the best time to take action and optimize your local marketing campaign with the experts that can successfully boost your business ahead of your competitors. Every local business, from lawyers to plumbers to HVAC companies can improve their ROI and maximize their profits through local SEO. So get started now!