We help plumbing companies get more calls, more booked jobs, and better visibility through smart Local SEO, Google Ads, Local Service Ads, and Yelp Ads—all backed by proven lead generation strategies that deliver real ROI.
If you’re a plumbing business looking to grow, your next customers aren’t flipping through the Yellow Pages—they’re searching online. Whether it’s a leaking pipe or a clogged drain, homeowners want help fast. That’s why it’s essential that your business shows up first and stands out. At Nickel SEO, we specialize in helping plumbing companies get discovered, trusted, and chosen—using a powerful mix of Local SEO, Google PPC, Local Service Ads, and Yelp Ads that puts your business exactly where your customers are looking.
We don’t believe in vague impressions or empty metrics. Our focus is on qualified leads: calls, form submissions, and booked jobs. Every dollar spent is tracked and optimized to ensure you’re not just visible—but profitable.
Ranking on Google Maps and in the local 3-pack isn’t about luck. It takes strategy, consistent effort, and the right optimizations. With our Local SEO services, we make sure your plumbing business is positioned to win in competitive markets.
We start with your Google Business Profile, ensuring it’s completely optimized with accurate service categories, updated service areas, keywords in descriptions, and real customer reviews. We also build high-quality local citations, fix inconsistent business listings, and create SEO-rich content targeting the services and cities you want to rank in.
Local SEO helps you:
You’ll get more visibility when someone searches “emergency plumber near me” or “drain cleaning [your city].” And the best part? These leads are high-intent, meaning they’re ready to book now.
Google Ads (also known as PPC or Pay-Per-Click) is one of the fastest ways to generate qualified plumbing leads. With highly-targeted campaigns, we get your business in front of people actively searching for the services you offer.
Our team handles everything:
The difference? We don’t “set it and forget it.” We actively manage your campaigns to get more value from your budget every single month. Whether you’re targeting water heater installation, sewer line repair, or general plumbing, we build ad groups and landing pages that speak directly to those needs.
With Google Ads, your phone can start ringing in days, not months.
Google’s Local Service Ads (LSAs) are a game-changer for plumbers. These ads appear above regular search ads and connect homeowners directly with verified service providers. You only pay per qualified lead—not clicks.
As a Google Guaranteed provider, your business gets a badge that builds instant credibility. We help you:
Local Service Ads are perfect for plumbers because they cater directly to local searches with strong intent like “licensed plumber near me” or “emergency plumber open now.”
You’ll show up where it counts—and only pay when someone actually contacts you.
While Yelp isn’t the first place every plumber thinks of, it’s a hidden goldmine—especially for mobile users searching reviews before calling. Yelp Ads can bring in qualified, high-intent leads, especially when paired with a solid profile and great reviews.
We manage your Yelp presence by:
The visibility boost from Yelp Ads can drive traffic to your site, increase branded searches, and generate leads from homeowners who already have a strong buying mindset.
We’ve worked with dozens of service businesses—and plumbers always ask us the same things:
We focus on what matters: calls, bookings, and revenue, not just traffic or vanity stats
Plumbers who’ve partnered with Nickel SEO have seen major wins—more phone calls, stronger online visibility, and consistent job bookings. These aren’t theoretical results; they’re measurable and trackable.
One of our clients in Dallas went from 3–4 leads a week to 3–4 calls per day after launching a combination of Google Ads and Local SEO with us. Another in Fort Worth saw a 70% drop in cost-per-lead after switching from a generic marketing firm to our tailored strategy. These successes come from deep industry knowledge, consistent campaign refinement, and our hands-on support.
Our goal isn’t to just generate more clicks. It’s to get your trucks on the road, your calendar booked, and your reputation growing. Every campaign is backed by real data, call tracking, and lead analysis so you see exactly where your marketing dollars are going—and what they’re bringing back.
There’s no shortage of companies offering digital marketing. But very few truly understand the plumbing industry—or care enough to deliver personal service. Here’s why plumbers stay with us:
We’re based in Fort Worth, TX, and we bring a local work ethic to every campaign—whether you’re across town or across the country.
A lot of plumbing companies stop and start their marketing based on how busy they are. But the real winners are those who market consistently. Why? Because lead flow builds over time—and reliable marketing prevents feast-or-famine cycles.
When you invest in SEO, you build lasting visibility that pays off for years. With smart ad campaigns, you can ramp up jobs when things slow down or target high-ticket services like water heaters or slab leaks when you need them most.
Think of marketing like your tools: you wouldn’t show up to a job without a wrench. So don’t try to grow your business without the systems in place that generate steady work.
For more support growing your plumbing company, partner with a digital marketing team that knows how to get results in your industry.
At Nickel SEO, we combine smart strategy with hands-on execution to generate real leads for plumbing businesses across Texas and beyond. Whether you’re a solo plumber looking to grow your customer base or a multi-truck operation ready to dominate your market, we offer the Local SEO, PPC, and platform expertise to get it done.
We don’t offer one-size-fits-all solutions. We build customized campaigns with clear results—because your time and budget matter.
Let’s talk about how to get your phone ringing and your trucks rolling. Contact Nickel SEO today and find out what smart digital marketing can do for your plumbing business.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
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