Pay-Per-Click (PPC) Marketing

Generate Leads NOW with Google Ads & Google Local Service Ads

Google

5 Star Rating

Clutch

5 Star Rating

Upcity

5 Star Rating

Our Paid Advertising Services

Don't wait to rank on Google Search or Google Maps to start generating leads for your business immediately. Partner with our digital marketing agency that drives leads fast with online and in-store advertising.

Google Ads Management

Maximize your return on investment with expert Google Ads management that drives high-quality traffic and conversions. We handle everything from keyword research and ad creation to bid management and performance tracking, ensuring your ads reach the right audience at the lowest cost per lead.

  • Targeted ad campaigns to attract ready-to-buy customers.
  • A/B testing to optimize ad copy, landing pages, and bidding strategies.
  • Ongoing monitoring and adjustments to improve click-through rates and ROI.

Google Local Service Ads

Get top placement on Google for high-intent local searches with Google Local Service Ads. These pay-per-lead ads put your business in front of customers who need your services right now, helping you generate more calls, bookings, and revenue.

  • Pay only for verified leads (not just clicks).
  • Build trust with Google’s “Google Guaranteed” badge.
  • Appear at the very top of search results for local service searches.

Lead Generation

A steady stream of qualified leads is essential for business growth. Our lead generation services attract high-intent prospects actively searching for your products or services, turning them into paying customers.

  • Reach the right audience through SEO, paid ads, and content marketing.
  • Lower acquisition costs with data-driven targeting and optimization.
  • Increase conversions by nurturing leads with tailored messaging.

Targeted Pay-Per-Click
& In-Store Advertising

Pay-per-click (PPC) advertising and in-store advertising are powerful tools that help service businesses attract more customers, increase call volume, and boost sales. At Nickel SEO, we design and manage highly targeted ad campaigns that put your business in front of high-intent customers actively searching for your services.

With Google Ads and Local Service Ads, we ensure your business appears at the top of search results for the most valuable keywords in your industry. Our team manages keyword targeting, ad copy optimization, and bid strategies to maximize conversions while keeping costs low. Whether it’s search ads, display ads, or remarketing, our PPC campaigns are designed to generate high-quality leads that turn into paying customers.

For local businesses looking for an edge, we also offer in-store advertising, placing strategic ads in shopping carts at local grocery stores and retail locations. This ensures that your brand stays top-of-mind when potential customers are making buying decisions. With targeted placements in high-traffic locations, this offline advertising strategy complements your online marketing efforts and keeps your business in front of local shoppers.

By combining data-driven PPC campaigns with hyper-local in-store advertising, we create a multi-channel approach that drives results, improves brand awareness, and increases revenue for service businesses.

pay-per-click advertising

Our Ads Creation and Management Process

Running a successful pay-per-click (PPC) campaign requires more than just setting up ads—it demands strategic planning, ongoing optimization, and data-driven decision-making. At Nickel SEO, we take a comprehensive approach to Google Ads, Local Service Ads, and Shopping Cart Advertising, ensuring every ad delivers the highest return on investment (ROI).

Research & Strategy Development

Before launching any campaign, we conduct in-depth research to understand your target audience, industry trends, and competitor strategies. We identify high-intent keywords that potential customers are searching for, ensuring we target the most profitable search terms while eliminating wasteful spending on irrelevant clicks.

google ads management

Ad Copywriting & Creative Development

Compelling ad copy and visuals are key to attracting clicks. Our experienced copywriters and designers craft attention-grabbing headlines, persuasive descriptions, and engaging ad creatives that speak directly to your audience’s pain points. Whether it’s search ads, display ads, or local service ads, we ensure your message is clear, persuasive, and optimized for conversions.

Landing Page Optimization

A high-performing ad is only as good as the landing page it sends traffic to. We optimize landing pages to ensure a seamless user experience, fast loading times, and clear calls to action (CTAs) that drive leads and sales. This includes A/B testing different layouts, headlines, and offers to maximize conversion rates.

Campaign Setup & Launch

Once everything is in place, we carefully configure your Google Ads account, bidding strategies, ad groups, and targeting settings to ensure your campaign is set up for success. We also implement conversion tracking and analytics to measure performance from day one.

Ongoing Optimization & Budget Management

PPC advertising is not a "set-it-and-forget-it" strategy. We continuously monitor and adjust your campaigns, analyzing click-through rates (CTR), cost per click (CPC), conversion rates, and ROI. We fine-tune bids, pause underperforming ads, and allocate your budget to the highest-performing campaigns to maximize every dollar spent.

Performance Reporting & Strategy Adjustments

Transparency is key to our process. We provide detailed reports that break down how your ads are performing, where leads are coming from, and what improvements are being made. Based on data insights, we adjust our strategy to further refine your ads, targeting, and budget allocation for continued success.

Expanding Your Reach With Multi-Channel Advertising

Beyond Google Ads, we explore additional opportunities to grow your business. Whether through Google Local Service Ads, remarketing campaigns, or in-store shopping cart advertising, we ensure your brand reaches the right audience across multiple touchpoints to increase brand awareness, lead generation, and sales.

With expert management and continuous optimization, our ad strategies ensure your PPC campaigns generate real results, not wasted spend. Ready to grow your business? Let Nickel SEO take your advertising to the next level!

What Our Clients Say About Our Work

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Nickel SEO

We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.

Call if you're interested in real results and a real ROI.

Fort Worth, TX Location

9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177

Monday – Friday, 9:00 am – 6:00 pm

Phone: (817) 996-2857

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