Content That Delivers Results

Reaching customers at their current purchase-readiness level is key to maximizing your sales and our content marketing strategists have developed systems that work for small businesses within any niche. By creating and dispersing content relevant to your customer, client, or patient that answers their immediate concerns can motivate them to trust you for their business immediately after they finish reading.

At Nickel SEO, our content writers are known for creating engaging content that answers real questions by real people and displays the knowledge and competency of your company to provide excellent service in order to persuade potential customers to take action. Our content isn’t simply nonsense or wasted words on pages designed only to rank on Google. Our content ranks and generates results.

Content Marketing Strategy

content marketing

Effective Content Strategy

Content Marketing is a marketing strategy used to reach and engage specific audiences through keyword search via website content, blog, video, and social media posts that primarily promote services and products. By providing content marketing to our clients, we’re able to target customers locally and nationally that need our clients’ services through organic search. Rather than spending money on advertising, content marketing can drive traffic and sales for extended periods of time and provide exponential value and ROI.

Google’s main goal is to provide useful and relevant results to the user. Since Googles algorithm analyzes millions of search results and returns the websites it believes answers the search query best. That’s why every page on your website needs to have engaging high quality content.

What Effective Content Looks Like

There are 2 types of content you should have on your website, informational and service related. Informational content shows knowledge and competency that supports E-A-T (Experience, Authority, & Trust) while service related content supports primary service page rankings.

Here’s a simplified breakdown of our content writing strategy:

  • Informational content
    • Blog post
    • FAQ
    • Reviews/testimonials
  • Service related content
    • Services you provide
    • Service information that your typical customer may ask
    • Products you sell

Google also looks to see what content is most up-to-date. We recommend fresh content posted weekly to improve rankings and traffic most effectively.

How We Develop Content Strategies

Content marketing has a direct step-by-step approach. While we keep some techniques to ourselves, some key methods begin with:

  • Building a foundational understanding of your business through discussion with you and online research.
  • Doing keyword research through keyword tools, competitor website scans, Google autofill on search, and their related searches.
  • Writing and optimizing content using an advanced version of the skyscraper technique to increase the acceleration of rankings towards your targeted keyword queries.
  • Analyzing the response and user actions on your content in order to improve its effectiveness over time.

What you need to know

Many companies offer content marketing as a tool to increase your traffic. Our content goes above and beyond by effectively providing the answer to your customers challenges and questions along with giving them an action to take with the information they learn. When we create content, you know that it isn’t just mindless drivel written to fill a page for rankings only. Our content converts.

What Our Clients Say About Our Work

Darin Thomason
Darin Thomason
2022-03-15
Excellent service, fast and flexible with changes and the SEO has increased our traffic by over 40%. Recommend!
Tiffany Meyer, ONC, FNTP
Tiffany Meyer, ONC, FNTP
2022-01-16
Absolutely love working with Benjamin and Nickel SEO! His attention to detail is wonderful and his turnaround time on any tweaks or changes to our website is amazing. Very very fast! But I also love that he is very candid and realistic with expectations - a brand new website and SEO take time to build to move up within rankings, and I'm so impressed with the positive growth we have seen over the years of working with him. Highly highly recommend for both web design and SEO. Very professional and also very personable!
Cody Cofer
Cody Cofer
2021-04-22
Benjamin is trustworthy, responsive, and knowledgeable. He was an absolute delight to work with. I particularly recommend Nickel SEO for getting the technical aspects of SEO and user experience in order.
Tim Taylor
Tim Taylor
2019-10-01
Just hired Nickel SEO and they reworked our website and did a fantastic job. He is now starting the SEO and we have high expectations. Highly recommend.
D S
D S
2018-09-07
I have worked directly with Benjamin on a large and complex website project. He has demonstrated excellent organization and professionalism. The Fort Worth, TX area is lucky to have such a well versed SEO consultant such Nickel SEO!
Matt Haynes
Matt Haynes
2018-07-24
My Law Firm hired Ben at Nickel SEO to rebuild our website and to handle our website ranking. Communication was impeccable! Ben was very professional and his results were nothing short of amazing. We highly recommend Nickel SEO!
correa n
correa n
2018-05-09
Thanks to Nickel SEO my website is perfect.
Coastal Rooter
Coastal Rooter
2018-05-04
We are very privileged to have you take care of all our marketing. You have surpassed the 3 previous companies that were doing all of our organic listing for Coastal Rooter in just a few weeks. Thanks for all your dedicated work!
Joanna James
Joanna James
2018-03-24
Clinton Sprabary
Clinton Sprabary
2018-03-19
Benjamin was great. He helped with my website and marketing. Couldn’t be happier.

Content Marketing Pricing

Service Content

$500monthly
  • 4 Monthly Blogs (600+ words)
  • Keyword Research
  • Title/Description/Htags
  • Content Optimization
  • Internal Linking
  • SEO Content Strategy
  • Content Silos
  • Quality Assurance

B2B Content

$800monthly
  • 4 Monthly Blog (600+ words)
  • Keyword Research
  • Title/Description/Htags
  • Content Optimization
  • Internal Linking
  • SEO Content Strategy
  • Content Silos
  • Quality Assurance

Medical Content

$1,000monthly
  • 4 Monthly Blogs (600+ words)
  • Keyword Research
  • Title/Description/Htags
  • Content Optimization
  • Internal Linking
  • SEO Content Strategy
  • Content Silos
  • Quality Assurance

Legal Content

$1,500monthly
  • 4 Monthly Blogs (600+ words)
  • Keyword Research
  • Title/Description/Htags
  • Content Optimization
  • Internal Linking
  • SEO Content Strategy
  • Content Silos
  • Quality Assurance
Talk to Our Team

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