Website Design & Development

The design of your website should be your own, with a customized color scheme, easy-to-follow navigation, well-structured framework, page layouts, font, content, and media that makes it not only visually appealing, but easy to use for your visitors.

At Nickel SEO, we understand the importance that every little detail brings together the final brilliant design. We also understand how to best use your website to not only make it visually appealing, but an effective tool for your business.  We believe that your professional web design should instantly establish an atmosphere that invites engagement. By partnering with us, we’ll work together with you to better understand your goals, needs, and experiences with customers to create a digital masterpiece that turns your website traffic to sales.

Web Design and Development

How we do it:

Our small business web design process begins with our initial consultation with your business leaders. We know you have questions and concerns that need clearly defined and actionable answers. That’s okay, because we have questions, thoughts, and ideas to ensure your website is completed with accuracy, and of course, your targeted customers in mind.

After an initial consultation, we’ll go to the digital drawing board and create design variations based upon the different aspects of your website that are most important to you and your market.

Our end goal is to create a website for your small business that sells. A website that doesn’t make conversions is about as useful as a doormat without a door to enter. By partnering with Nickel SEO, you’re guaranteed a website that does it’s job well.

What you need to know:

With Nickel SEO, you’re in good hands that have extensive experience, skill, and the ability to produce results. Give us a call about your small business web design today!

Read more about our Web Design >>

Local SEO

Does your business rank in the Google Maps 3-Pack?  This is the local business maps listings located in search just under Google Adwords ads and above the search results. In fact, it shows above the search results. This means that customers don’t need to scroll in order to see your business listing if you’re located in that top grouping.

Getting found in the Google Local Map Pack for your keyword phrases, can drive a vast majority of the search traffic to your company, specifically customers looking to hire the best in the area. With Google Maps, you can receive a star rating just under your company name listing to help you stand out as well.

“How do I get my business listed at the top of the Local Map Pack?”

How we do it
Google wants to provide the best, most trusted businesses to customers online. To ensure that your company is legitimately established business, Google pulls directory data from over 70 major third-party web sites in order to confirm the consistency of the business name, address, phone, and website address. By keeping your NAPW information the same across the board, Google the more likely you are to be found in the maps section at the top of the Google results.

At Nickel SEO, we help businesses get listed in the local map pack through a 9-step process that we have tested and proven among our many clients as well as our own company’s listing. We currently hold the top rankings for the most important keywords in our market:

  • web design agency fort worth #1
  • web designer fort worth #1
  • web design company #1
  • SEO specialist fort worth #1
  • SEO expert fort worth #1

What you need to know
It may seem daunting to challenge companies in the local map pack that have had years to develop their legitimacy and powerful presence on Google Maps, but we have a surefire way to rank your company competitively against your competition, no matter how great the challenge.

Read more about our Local SEO >>

National SEO

The purpose of National SEO is to target specific keyword phrases for which consumers search in a national or non-geographic manner. This is usually physical products that can be shipped, digital products and services, or simply services that don’t require someone to show up at your door or you to drive to their location for the service. Since these keyword phrases are generally highly valuable bringing massive amounts of traffic to the top sites in the search results, they are usually followed with a lot of competition. Some example keywords could be “business cards”, “business capital investors”, or “office desk”.

At Nickel SEO, we’ve partnered with some of the greatest business coaches, entrepreneurs, and sales leaders in the United States to provide effective National SEO services that drive traffic to their sites and bring real sales. In one of our recent case studies, we were able to provide $15,000+ individual sales to a client in as little as 3 months. With an ROI of more than 1000%, that client was ecstatic.

SEO Services

How we do it:
Step 1: Perform keyword analysis on your target keyword as well as related and relevant keywords with their potential traffic volume, the competition level for those keywords, and then determine which keywords would be most effective with your current website presence and business goals. Step 2: Analyze your current website, domain authority, and other SEO signals to determine your ability to rank for your keyword based on the competition level you’re targeting. Step 3: Consult to determine which of the keywords to target with a 1st priority target as well as a list of related longtail keyword phrases. Step 4: Create incredible, actionable content for the targeted page(s) as well as optimize site-wide content, off-page signals, and other best SEO best practices. Step 5: Implement promotional campaigns and content engagement through all current social media channels and targeted email lists. This is the most effective approach to a successful National SEO campaign.

What you need to know
National SEO campaigns are more competitive and usually require more time-sensitive efforts in order to rank on Google. This is especially true for new websites or websites with low rankings based on past penalties. The reason for the higher competition of National keywords is that they’re worth the cost to reach the top rankings. With a proper SEO campaign, you can reach the rankings you desire, and get massive traffic to your site.

Backlink Management

Backlink Management

Backlinks can have a powerful effect on a websites ranking in the search results by showing authority in a targeted industry or niche. However not all backlinks have been created equal. There are 5 kinds of backlinks and they each can either help or harm your Google ranks:

  1. High Quality Relevant Links – Links from these authoritative sites can greatly boost your own site’s authority.
  2. High Quality Non-Relevant Links – These links, even though from authoritative sites have little effect on your ranking power.
  3. Low Quality Relevant Links – These are slightly helpful, but only if used contextually.
  4. Low Quality Non-Relevant Links – These links should be disavowed to prevent ranking loss in your target niche.
  5. Bad Spam Quality Links – These links should be found and disavowed immediately because they can greatly harm your site.

Effective backlink management and monitoring is best done by a professional SEO team that knows what to look for, how to respond, and can do so in timely manner that prevents harm to your site and rankings.

How we do it:

We keep track of and regularly monitor, manage, and clean up backlinks on a regular basis.

What you need to know:

This is one of those simple services that requires time, knowledge, and can’t be taken lightly. Spam attacks are commonplace and should be warded against by any serious SEO campaign. We highly recommend our Backlink Management service along with either our Local SEO or National SEO services.

Social Media Marketing

Social Media has had one of the most profound impacts on companies across the world this century and should be a key integration for every business. Business owners, CEO’s, and powerful influencers effectively use social media to connect, engage, drive traffic, and make sales. Most small businesses want to properly implement social media marketing and advertising, but don’t know where to begin.

How we do it 

We help small businesses share persuasive messages, connect and engage with potential customers, and especially the returning ones. We’ll review your past social media strategies, offer our strategic recommendations, plan out post and messaging schedules, then follow up with tracking insights. We also have the ability to create custom, beautifully designed image ads for your social media campaign.

Social Media Marketing

What you need to know

To be successful, you don’t have to have the fanciest videos and images, but solid quality media backed by an honest message that’s delivered in a consistent manner can have a powerful impact on lead generation and overall sales. With social media, you have the ability to target your consumer on many different points, including geographic location, gender, age, financial status, people and places they follow. Thanks to cookies, you can also target people target people that have previously visited your website.

PPC Management

PPC Management

Pay-per-click advertising with Google Adwords is an effective way to quickly speed up your ROI if you’re looking to increase sales rapidly. Thanks to the vast number of data points and audience choices available to us, PPC costs have continued to drop, despite the increasing competition. For many small businesses, this can the quickest way to turn a profit, especially in a low competition market / area. Although we are an SEO focused company that believes in primarily generating results organically, PPC could be a great option for your business.

How we do it

We can create, manage, and optimize your Google Adwords and other PPC campaigns by laser-targeting specific audiences based on keyword, phrase, geographic location, gender, age, financial status, homeowner vs. renter, and even more options. Thanks to cookies, you can also target people target people that have previously visited your website.

What you need to know

We have experienced Google Partners who have been properly certified by Google to manage their Adwords for clients. This certification requires passing a 100 question test that includes questions that cover the complete use of Adwords. This means that you can trust us with properly managing your ads campaign.What does this mean to you?  It means we have direct access to Google to support your account with the best strategy possible.