Website Design & Development
The design of your website should be your own, with a customized color scheme, easy-to-follow navigation, well-structured framework, page layouts, font, content, and media that makes it not only visually appealing, but easy to use for your visitors.
At Nickel SEO, we understand the importance that every little detail brings together the final brilliant design. We also understand how to best use your website to not only make it visually appealing, but an effective tool for your business. We believe that your professional web design should instantly establish an atmosphere that invites engagement. By partnering with us, we’ll work together with you to better understand your goals, needs, and experiences with customers to create a digital masterpiece that turns your website traffic to sales.
How we do it:
Our small business web design process begins with our initial consultation with you, the business owner. We know you have questions and concerns that need clearly defined and actionable answers. We’ve worked with hundreds of small businesses in Texas and have experience in solving marketing challenges of all types and at varying scales. Our primary goal is to ensure that your website is completed with accuracy to your services and mission, and of course, with your targeted customers in mind.
After an initial consultation, we’ll go to the digital drawing board and create a custom web design based upon the different aspects of your website that are most important to you and your market.
Our end goal is to create a website for your small business that sells. A website that doesn’t make conversions is about as useful as a doormat without a door to enter. By partnering with Nickel SEO, you’re guaranteed a website that does it’s job well.
What you need to know:
With Nickel SEO, you’re in good hands that have extensive experience, skill, and the ability to produce results. Give us a call about your small business web design today!
Does your business rank in the Google Maps 3-Pack? This is the local business maps listings located in search just under Google Adwords ads and above the search results. In fact, it shows above the search results. This means that customers don’t need to scroll in order to see your business listing if you’re located in that top grouping.
Getting found in the Google Local Map Pack for your keyword phrases, can drive a vast majority of the search traffic to your company, specifically customers looking to hire the best in the area. With Google Maps, you can receive a star rating just under your company name listing to help you stand out as well.
“How do I get my business listed at the top of the Local Map Pack?”
How we do it
Google wants to provide the best, most trusted businesses to customers online. To ensure that your company is legitimately established business, Google pulls directory data from over 70 major third-party web sites in order to confirm the consistency of the business name, address, phone, and website address. By keeping your NAPW information the same across the board, Google the more likely you are to be found in the maps section at the top of the Google results.
At Nickel SEO, we help businesses get listed in the local map pack through a 9-step process that we have tested and proven among our many clients as well as our own company’s listing. We currently hold the top rankings for the most important keywords in our market:
- web design agency fort worth #1
- web designer fort worth #1
- web design company #1
- SEO specialist fort worth #1
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What you need to know
It may seem daunting to challenge companies in the local map pack that have had years to develop their legitimacy and powerful presence on Google Maps, but we have a surefire way to rank your company competitively against your competition, no matter how great the challenge.
Search Engine Optimization
The purpose of Search Engine Optimization (SEO) is to target specific keyword phrases for which consumers search in a non-geographic manner. This is usually physical products that can be shipped, digital products and services, or simply services that don’t necessarily require someone to show up at your door or you to drive to their location for the service.
Since these keyword phrases are generally highly valuable bringing massive amounts of traffic to the top sites in the search results, they are usually followed with a lot of competition. Some example keywords could be “dental equipment”, “cryotherapy machines”, or “law office books”.
At Nickel SEO, we’ve partnered with some of the greatest business coaches, entrepreneurs, and sales leaders in the United States to providing powerful SEO campaigns that drive targeted audiences in high volume to their sites that directly increase real sales. In one of our recent case studies, we were able to bring a small business from a $4,000 per month profit margin to $40,000 in just the first two months. With an ROI of more than 1000%, that client was ecstatic and as with the vast majority, has been with us for more than a year now.
How we do it:
- Perform keyword analysis on your target keyword as well as related and relevant keywords with their potential traffic volume, the competition level for those keywords, and then determine which keywords would be most effective with your current website presence and business goals.
- Analyze your current website, domain authority, and other SEO signals to determine your ability to rank for your keyword based on the competition level you’re targeting.
- Consult to determine which of the keywords to target with a 1st priority target as well as a list of related longtail keyword phrases.
- Create incredible, actionable content for the targeted page(s) as well as optimize site-wide content, off-page signals, and other best SEO best practices.
- Implement promotional campaigns and content engagement through all current social media channels and targeted email lists. This is the most effective approach to a successful SEO campaign.
What you need to know
Search Engine Optimization campaigns is extremely competitive for the more profitable niches and usually require more time-sensitive efforts in order to rank on Google. This is especially true for new websites or websites with low rankings based on past penalties. The reason for the higher competition of keywords is that they’re worth the cost to reach the top rankings. With a proper SEO campaign, you can reach the rankings you desire, and increase your market share of the customers searching online.
Reputation Management and Repair
Your reputation as a company or as an individual sets the tone of your relationship to any and all potential and current clients or customers. However, brand and name reputation can face challenges that can negatively impact your ROI both directly and indirectly.
At Nickel SEO, we provide effective brand and reputation management as well as repair services through the following:
- Monitor and Respond to Brand Mentions – Customers, influencers, and competitors can affect the public perception of your company. We monitor and respond to reviews and mentions across Google, Yelp, Facebook, the BBB and other locations to positively influence your reputation.
- Generating Positive Reviews – We have tools and processes available that can simplify developing a powerful online presence.
- Social Media Branding – We reduce your stress through social media branding and engagement services.
- Hiding Negative Content – We help companies and company owners hide legal suits brought against them to prevent bringing additional attention to sensitive matters.
The value of your reputation as a small business or as an individual can greatly impact your revenue, your finances, and your life. Put your trust in Nickel SEO, the #1 digital marketing company offering reputation management services in Fort Worth to devise an effective action plan to handle any negative publicity and reviews while building on the positive.
How we do it:
We keep track of and regularly monitor, manage, and repair negative reviews, website articles, and perform acute reputation repair of sensitive matters. During this process, there is usually months of consistent branding and marketing techniques applied to display a more positive face to you and your company.
What you need to know:
This is one of those simple services that requires a rapid response, effective planning and strategy, and consistency. Reputation is built over time. It’s important to treat each case on an individual basis and evaluate the level of response required. We’ll develop a personalized plan with a time-frame that’s easy to follow and set expectations along the way.
Content Marketing is a marketing strategy used to reach and engage specific audiences through keyword search via website content, blog, video, and social media posts that primarily promote services and products. By providing content marketing to our clients, we’re able to target customers locally and nationally that need our clients’ services through organic search. Rather than spending money on advertising, content marketing can drive traffic and sales for extended periods of time and provide exponential value and ROI.
Google’s main goal is to provide useful and relevant results to the user. Since Googles algorithm analyzes millions of search results and returns the websites it believes answers the search query best. That’s why every page on your website needs to have engaging high quality content.
There are 2 types of content you should have on your website:
- Informational content
- Blog post
- Service related content
- Services you provide
- Products you sell
Google also looks to see what content is most up-to-date. We recommend fresh content posted weekly to improve rankings and traffic most effectively.
How we do it
Content marketing has a direct step-by-step approach. While we keep some techniques to ourselves, some key methods begin with:
- Building a foundational understanding of your business through discussion with you and online research.
- Doing keyword research through keyword tools, competitor website scans, Google autofill on search, and their related searches.
- Writing and optimizing content using an advanced version of the skyscraper technique to increase the acceleration of rankings towards your targeted keyword queries.
- Analyzing the response and user actions on your content in order to improve its effectiveness over time.
What you need to know
Many companies offer content marketing as a tool to increase your traffic. Our content goes above and beyond by effectively providing the answer to your customers challenges and questions along with giving them an action to take with the information they learn. When we create content, you know that it isn’t just mindless drivel written to fill a page for rankings only. Our content converts.
Social Media Marketing
Social media marketing involves using various social media platforms to connect with your target audience in order to develop a powerfully positive brand reputation, increase sales, and drive website traffic. By publishing engaging content, listening and engaging followers, analyzing their actions, and running advertisements, you can effectively stimulating interest in your company and services that leads to an increased return on investment.
Social Media has had one of the most profound impacts on companies across the world this century and should be a key integration for every business. Business owners, CEO’s, and powerful influencers effectively use social media to connect, engage, drive traffic, and make sales. Most small businesses want to properly implement social media marketing and advertising, but don’t know where to begin.
Depending on your service industry and target audience, you may benefit from using any one of the following social media services to engage with potential and current clients:
Google Ads is an effective ad management platform that allows service providers to market themselves and their companies to increase direct sales. The platform allows for targeting local areas and demographics efficiently and generate leads quickly, especially for newer marketing campaigns. As a recurring Google Partner with Google Ads in 2022, Nickel SEO has nearly a decade of advertising experience with Google Ads.
Pay-per-click advertising with Google Adwords is an effective way to quickly speed up your ROI if you’re looking to increase sales rapidly. Thanks to the vast number of data points and demographic options available for targeting the perfect customer, pay-per-click costs have continued to drop, despite the increasing competition.
For many small businesses, this can be the quickest way to turn a profit, especially in a local service market as with dentists, doctors, attorneys, and the home and construction industries. Although we are an SEO focused company that believes in primarily generating results organically, paid advertising may be a great option for your business.
How we do it
We can create, manage, and optimize your Google Adwords and other PPC campaigns by laser-targeting specific audiences and demographics based on keyword, phrase, geographic location, gender, age, financial status, homeowner vs. renter, and even more options. Thanks to cookies, you can also re-target previous website visitors.
What you need to know
We have experienced Google Partners who have been properly certified by Google to manage their Adwords for clients. This certification requires passing a 100 question test that includes questions that cover the complete use of Adwords. This means that you can trust us with properly managing your ads campaign.What does this mean to you? It means we have direct access to Google to support your account with the best strategy possible.