Local SEO Updates & News

If you’re thinking about setting up a Google Business Profile (GBP) for your business to help build trust with potential customers and to better reach people across Google Search and Google Maps, then we’re here to guide you through setting up your profile accurately to ensure that you get verified. A Google Business Profile is…

At Nickel SEO, we’re pioneering the use of artificial intelligence (AI) to redefine local SEO strategies in 2024. By seamlessly integrating AI into our operations, we aim to enhance the visibility and search engine rankings of local businesses. Our focus is on leveraging AI’s analytical prowess and automation capabilities to deliver targeted, effective SEO solutions…

For small business owners, having a well-designed website is more than just a tick in the box of digital presence—it’s a fundamental component of your marketing and operational strategy. In today’s digital-first world, your website often serves as the first point of interaction between your business and potential customers. Here’s what you need to know…

At Nickel SEO, we are dedicated to keeping pace with the rapid advancements in search engine technology to provide unmatched SEO services. As digital landscapes evolve, our strategies are fine-tuned to leverage cutting-edge technologies, including artificial intelligence (AI), to enhance search efficiency and personalization for our clients. In 2023, Google elevated its search functionalities with…

The Google Local Map Pack, often simply referred to as the “Local Pack,” is a feature in Google’s search results that displays local business listings relevant to a user’s query. This feature appears at the top of Google’s search results when a query has local intent, such as searches for services or businesses within a…

Have you noticed that results just aren’t the same for your business with your SEO company this year? Do your expenses with everything from products to advertising on Google seem to be growing exponentially faster? You’re not crazy, they are. In fact your Google Ads cost per conversion is likely upmore than 100% over the…

Selecting the right color scheme for your website and logo is more than just picking your favorite colors. It involves understanding the psychology of colors, considering your brand identity, and ensuring accessibility and visibility for all users. Here’s a comprehensive guide on how to effectively choose your website and logo color scheme, enhancing your brand’s…

Having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. While partnering with a digital marketing agency, such as ours at Nickel SEO, is a critical first step towards building a successful online campaign, the client themselves also play a significant role in amplifying the effectiveness of…

If you’re a business owner that relies on lead generation, service or product sales, then you should know that Google Ads is a key component of your digital marketing strategy. In fact, did you know that Google isn’t really a search engine, but an advertisement platform? Their primary income is from businesses like yours in…

Local search behavior revolves around the practice of harnessing and interpreting patterns in consumer online activity to refine marketing approaches. A key objective of this practice is to bolster visibility, increase sales, and streamline marketing costs for small businesses. In this article, we explore the pivotal role of local search behavior and how its strategic…

One of the most impactful optimizations any local service business can do is place themselves near their primary customers which involves not just neighborhood targeting, but also planning around the center of the best city for keywords, volume, and quality level customer. For example, if you need to SEO an HVAC company in Texas that…

As the world economy faces the prospect of a recession, many businesses are wondering how this will impact their marketing efforts. SEO, in particular, is a critical component of digital marketing, and it’s important to understand how it may be affected by economic downturns. The Impact of a Recession on SEO During a recession, businesses…

The digital marketing landscape is undergoing a transformative shift, propelled by the rapid advancement of Artificial Intelligence (AI). In 2023, AI’s influence in digital marketing is more pronounced than ever, reshaping strategies from content creation to customer interaction and data analysis. Key Ways AI is Revolutionizing Digital Marketing Content Creation Enhancement: Personalized Marketing Campaigns: Advanced…

When it comes to attracting to clients in todays competitive market, legal professionals must transcend traditional advertising methods and work with experienced results-driven digital marketing agencies that can provide an ROI. Digital marketing and content creation have become pivotal in establishing a strong online presence. As a local SEO company in Dallas Fort Worth, our…

Local SEO is indispensable for businesses with multiple outlets. With nearly half of Google queries seeking local data, franchises and multi-site companies must harness this demand to capture leads. Effective immediately, prioritize a robust local SEO plan to ensure your branches dominate local search results in 2023. Here’s the streamlined approach to making your locations…

Are you a plumber in Texas looking to increase your lead generation and sales through SEO, Google Ads, Google Local Service Ads, social media, and every possible tool that increases your revenue and profit margin? With the growing competition of new plumbing companies pop up all over Texas, it’s becoming ever more difficult to outrank…

Google is testing a feature called the Search Generative Experience (SGE). Adapting to Google’s search generative experience (SGE) AI-driven tool occupies the top space in search results, giving instant AI-generated answers. As your trusted partners at Nickel SEO, we’ve explored what this means for local businesses and how we can leverage it. Google’s SGE &…

Google’s ever changing algorithm’s and now AI have been causing plumbers to have to adapt to how they display their business and attract customers online. Plumbers that have been in the industry for years have a major edge by having robust numbers of reviews and a powerful social media presence that can’t be duplicated overnight….

Having worked with several law firms in Dallas Fort Worth and have provided web design for Attorneys in Dallas Fort Worth over the years to provide web design and digital marketing services, we understand the requirements of attorneys to have a digital marketing team that read, comprehend, and write in proper legalese. Wording and content…

If you’ve recently been taken aback by a notification stating that your Google Business Profile (GBP) is suspended or disabled, don’t panic. We’re here to guide you through the revamped process and help reinstate your profile swiftly and effectively. Historically, if Google flagged and suspended a Business Profile, the owner would receive an email, fill…

Local businesses, particularly in the service sector, face unique challenges and opportunities when navigating the digital marketing landscape. Tailoring your marketing strategies to your local audience can have a profound impact on your business’s growth and brand reputation. Nickel SEO is here to guide you through this journey. Let’s dive deep into these strategies, emphasizing…

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…

There are hundreds if not thousands of oOn-Page SEO is a critical component of every successful digital marketing strategy. It involves optimizing various elements of your website to improve search engine rankings, drive organic traffic, and enhance user experience. In this blog post, we will explore 15 essential on-page SEO techniques that can help you…

At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing…

Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…

Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…

At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…

SEO (Search Engine Optimization) is a digital marketing strategy aimed at improving a website’s visibility on search engine results pages (SERPs). SEO Pricing: What’s the Cost of SEO? Understanding the cost of SEO is a critical part of planning your digital marketing strategy. However, the question, “What’s the cost of SEO?” is a bit like…

Finding a good SEO company in Dallas Fort Worth can be a daunting task, considering the sheer number of agencies that claim to be the best. But fear not, because we have your back! In this blog, we will guide you through the process of selecting the right SEO partner for your business, ensuring you…

One of the top complaints we get from potential clients that call our Dallas Fort Worth digital marketing agency is that their current “SEO guy” isn’t generating any leads. In fact, they usually also say, “I can’t tell what my SEO guy is even doing on our website.” Sad to say, but this isn’t uncommon….

As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…

As a business owner serving a local area, your Google Maps listing is a crucial basic marketing tool for your business. Being listed on Google Maps will help you stand out among the hundreds if not thousands of competing small businesses in your city, and generate more business-all for free. These steps along with having…

In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…

You should never pay for Google Reviews because not only is it against Google’s terms of service, but it is illegal under federal law. According to The Federal Trade Commission (FTC), if the reviewer doesn’t mention in the review that they were paid to write the review, then the FTC will consider that an undisclosed…

Last month in May of 2022, Google made some highly impactful changes to their core algorithm that had many businesses in a flutter trying to deduce what caused dips and increases in traffic by as much as 70%. Many businesses using low quality links and failing to provide well-written content with proper On-Page SEO signals…

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…