Local Search Engine Optimization is an ever-changing and expanding field where digital marketers like ourselves at Nickel SEO pivot small business websites to reach target audiences to increase sales and revenue on the internet. This has become ever so much important coming into 2024.

Local SEO will continue to provide an effective method for small businesses to build their customer base more at a faster rate than more conventional or traditional marketing strategies. However, budgets are going to feel tighter for many businesses. While the economy was booming just a few years ago, economic pressures are really hurting the average American right now. Our team at Nickel SEO is aware of these changes and able to adapt. However, we think there is some helpful information that we can provide to you as you make your decision as to how you spend your marketing budget to be more effective and plan for long term success.

What You Need To Know About SEO Coming into 2024

Since SEO is constantly changing, and the expectations that search engine users and Google as a company become more demanding, your website and online presence needs to be able to adapt. At Nickel SEO, we’ve been working for nearly a decade to understand and reverse-engineer the Google Algorithms to develop the best SEO practices for local businesses. We’re also facing an incoming recession. In fact, you’ve probably noticed that sales aren’t doing so well the past several months or even all of 2023.

We’re going to provide regular updates along with the latest and most important news in both a video to the right (below on mobile) and text format via our SEO blog below.

Latest Articles from Nickel SEO


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The Problem with SEO in 2024

Have you noticed that results just aren’t the same for your business with your SEO company this year? Do your expenses with everything from products to advertising on Google seem to be growing exponentially faster? You’re not crazy, they are. In fact your Google Ads cost per conversion is likely upmore than 100% over the…

Leveraging Local Search Behavior
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Leveraging Local Search Behavior

Local search behavior revolves around the practice of harnessing and interpreting patterns in consumer online activity to refine marketing approaches. A key objective of this practice is to bolster visibility, increase sales, and streamline marketing costs for small businesses. In this article, we explore the pivotal role of local search behavior and how its strategic…

rank 1 on google fast
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Rank #1 on Google Maps Fast

One of the most impactful optimizations any local service business can do is place themselves near their primary customers which involves not just neighborhood targeting, but also planning around the center of the best city for keywords, volume, and quality level customer. For example, if you need to SEO an HVAC company in Texas that…

how ai is changing digital marketing
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How AI is Changing Digital Marketing

The digital marketing landscape is undergoing a transformative shift, propelled by the rapid advancement of Artificial Intelligence (AI). In 2023, AI’s influence in digital marketing is more pronounced than ever, reshaping strategies from content creation to customer interaction and data analysis. Key Ways AI is Revolutionizing Digital Marketing Content Creation Enhancement: Personalized Marketing Campaigns: Advanced…

content creation for attorneys and lawyers
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Content Creation for Attorneys and Lawyers

When it comes to attracting to clients in todays competitive market, legal professionals must transcend traditional advertising methods and work with experienced results-driven digital marketing agencies that can provide an ROI. Digital marketing and content creation have become pivotal in establishing a strong online presence. As a local SEO company in Dallas Fort Worth, our…

Local SEO For Multiple Location Businesses
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Local SEO For Multiple Location Businesses

Local SEO is indispensable for businesses with multiple outlets. With nearly half of Google queries seeking local data, franchises and multi-site companies must harness this demand to capture leads. Effective immediately, prioritize a robust local SEO plan to ensure your branches dominate local search results in 2023. Here’s the streamlined approach to making your locations…

adapting to googles search generative experience sge
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Adapting to Google’s Search Generative Experience (SGE)

Google is testing a feature called the Search Generative Experience (SGE). Adapting to Google’s search generative experience (SGE) AI-driven tool occupies the top space in search results, giving instant AI-generated answers. As your trusted partners at Nickel SEO, we’ve explored what this means for local businesses and how we can leverage it. Google’s SGE &…

Google Business Profile Suspended
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We Can Restore Your Suspended or Disabled Google Business Profile

If you’ve recently been taken aback by a notification stating that your Google Business Profile (GBP) is suspended or disabled, don’t panic. We’re here to guide you through the revamped process and help reinstate your profile swiftly and effectively. Historically, if Google flagged and suspended a Business Profile, the owner would receive an email, fill…

top 10 digital marketing recommendation in 2023
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Our Top 10 Digital Marketing Recommendations in 2023

Local businesses, particularly in the service sector, face unique challenges and opportunities when navigating the digital marketing landscape. Tailoring your marketing strategies to your local audience can have a profound impact on your business’s growth and brand reputation. Nickel SEO is here to guide you through this journey. Let’s dive deep into these strategies, emphasizing…

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September 2023 Helpful Content Update from Google: A Deep Dive

Google is renowned for its continuous efforts to enhance the user experience on its search engine. In line with this mission, the tech giant released its’ 2023 Helpful Content Update’ that began on September 14, 2023 and just completed, leaving many unanswered questions as per usual. Let’s review what we DO know so far of…

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The Skyscraper Content Marketing Technique

The Skyscraper Technique is an innovative content marketing method devised to elevate your website’s position in search engine rankings. Named for its focus on reaching new heights and out-developing your competitors, this technique is about finding popular content within your niche, creating something even better than the current top-ranking websites, and then promoting it strategically….

wordpress web design
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WordPress Web Design

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

Google Analytics for Small Business
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Google Analytics for Small Business

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

conversion tracking
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Conversion Tracking

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…

How We Increased An HVAC Companies Revenue 500 percent
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Case Study: How We Increased An HVAC Companies Revenue 500%

At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing…

Local Keyword Research
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How Local Keyword Research Affects Your Ranking

Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…

WordPress vs. Squarespace for Small Business Websites
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WordPress vs Squarespace for Small Business Websites

Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…

Types of Clients We Work With at Nickel SEO
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The Types of Clients We Work With at Nickel SEO

At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…

local seo basics
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Local SEO Basics: Things Every Small Business Owner Needs to Know

As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…

What is Google Business Profile
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What is Google Business Profile (formerly Google My Business)

In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…

The Three Pillars of SEO
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The Three Pillars of SEO

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…