Local SEO Updates & News

Local Search Engine Optimization is an ever-changing and expanding field where digital marketers pivot small business websites to reach target audiences to increase sales and revenue on the internet.

Local SEO provides an effective method for small businesses to build their customer base more at a faster rate than more conventional or traditional marketing strategies. While a billboard or the Yellow Pages used to be an efficient and cost-effective way to generate leads and reach potential customers, the search engine, Google, that we all know and use provides quicker access to an even greater population in 2022.

What You Need To Know About SEO in 2022

Since SEO is constantly changing, and the expectations that search engine users and Google as a company become more demanding, your website and online presence needs to be able to adapt. At Nickel SEO, we’ve been working for nearly a decade to understand and reverse-engineer the Google Algorithms to develop the best SEO practices for local businesses.

We’re going to provide regular updates along with the latest and most important news in both a video to the right (below on mobile) and text format via our SEO blog below.

Latest Articles from Nickel SEO

Google May 2022 Broad Core Update

Last month in May of 2022, Google made some highly impactful changes to their core algorithm that had many businesses in a flutter trying to deduce what caused dips and increases in traffic by as much as 70%. Many businesses using low quality links and failing to provide well-written content with proper On-Page SEO signals have seen the greatest drop in rankings. If your small business website was hit negatively by the latest Google Core Update then your SEO company has most likely been skating by with low-quality backlinks, lazy SEO work, and lackluster internal linking. Let's look at the breakdown of what has been working so that we can discuss the changes your business needs to make. [...]

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The Three Pillars of SEO

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google's bots to ensure that the highest quality of content. The Three Pillars connect to the three aspects of SEO: Relevancy as you'll see ties in strongly to content. Popularity is connected directly to linkbuilding. Integrity is where technical SEO comes into play. Let's look at the three pillars of SEO. Relevancy Google wants to display the best answers to their users questions and solutions to their problems as fast [...]

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