Local Search Engine Optimization is an ever-changing and expanding field where digital marketers pivot small business websites to reach target audiences to increase sales and revenue on the internet.
Local SEO provides an effective method for small businesses to build their customer base more at a faster rate than more conventional or traditional marketing strategies. While a billboard or the Yellow Pages used to be an efficient and cost-effective way to generate leads and reach potential customers, the search engine, Google, that we all know and use provides quicker access to an even greater population in 2022.
What You Need To Know About SEO in 2022
Since SEO is constantly changing, and the expectations that search engine users and Google as a company become more demanding, your website and online presence needs to be able to adapt. At Nickel SEO, we’ve been working for nearly a decade to understand and reverse-engineer the Google Algorithms to develop the best SEO practices for local businesses.
We’re going to provide regular updates along with the latest and most important news in both a video to the right (below on mobile) and text format via our SEO blog below.
Latest Articles from Nickel SEO
Case Study: How We Increased An HVAC Companies Revenue 500%
At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing…
How Local Keyword Research Affects Your Ranking
Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…
WordPress vs Squarespace for Small Business Websites
Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…
The Types of Clients We Work With at Nickel SEO
At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…
SEO Pricing: What’s the Cost of SEO?
SEO (Search Engine Optimization) is a digital marketing strategy aimed at improving a website’s visibility on search engine results pages (SERPs). SEO Pricing: What’s the Cost of SEO? Understanding the cost of SEO is a critical part of planning your digital marketing strategy. However, the question, “What’s the cost of SEO?” is a bit like…
How to Find a Good SEO Company in Dallas Fort Worth
Finding a good SEO company in Dallas Fort Worth can be a daunting task, considering the sheer number of agencies that claim to be the best. But fear not, because we have your back! In this blog, we will guide you through the process of selecting the right SEO partner for your business, ensuring you…
My SEO Guy Isn’t Generating Any Leads
One of the top complaints we get from potential clients that call our Dallas Fort Worth digital marketing agency is that their current “SEO guy” isn’t generating any leads. In fact, they usually also say, “I can’t tell what my SEO guy is even doing on our website.” Sad to say, but this isn’t uncommon….
Local SEO Basics: Things Every Small Business Owner Needs to Know
As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…
How to Rank Higher on Google Maps
As a business owner serving a local area, your Google Maps listing is a crucial basic marketing tool for your business. Being listed on Google Maps will help you stand out among the hundreds if not thousands of competing small businesses in your city, and generate more business-all for free. These steps along with having…
What is Google Business Profile (formerly Google My Business)
In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…
Can You Pay For Google Reviews? No, and Here’s Why.
You should never pay for Google Reviews because not only is it against Google’s terms of service, but it is illegal under federal law. According to The Federal Trade Commission (FTC), if the reviewer doesn’t mention in the review that they were paid to write the review, then the FTC will consider that an undisclosed…
Google May 2022 Broad Core Update
Last month in May of 2022, Google made some highly impactful changes to their core algorithm that had many businesses in a flutter trying to deduce what caused dips and increases in traffic by as much as 70%. Many businesses using low quality links and failing to provide well-written content with proper On-Page SEO signals…
The Three Pillars of SEO
While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…