Local SEO Updates & News

As artificial intelligence (AI) continues to evolve, more businesses are turning to AI-generated content as a quick and cost-effective way to fill their websites and marketing materials. While AI tools like GPT-3 and other language models are incredibly powerful, there are significant drawbacks to relying solely on AI for content creation. For businesses that prioritize…

If you’re thinking about setting up a Google Business Profile (GBP) for your business to help build trust with potential customers and to better reach people across Google Search and Google Maps, then we’re here to guide you through setting up your profile accurately to ensure that you get verified. A Google Business Profile is…

At Nickel SEO, we’re pioneering the use of artificial intelligence (AI) to redefine local SEO strategies in 2024. By seamlessly integrating AI into our operations, we aim to enhance the visibility and search engine rankings of local businesses. Our focus is on leveraging AI’s analytical prowess and automation capabilities to deliver targeted, effective SEO solutions…

For small business owners, having a well-designed website is more than just a tick in the box of digital presence—it’s a fundamental component of your marketing and operational strategy. In today’s digital-first world, your website often serves as the first point of interaction between your business and potential customers. Here’s what you need to know…

At Nickel SEO, we are dedicated to keeping pace with the rapid advancements in search engine technology to provide unmatched SEO services. As digital landscapes evolve, our strategies are fine-tuned to leverage cutting-edge technologies, including artificial intelligence (AI), to enhance search efficiency and personalization for our clients. In 2023, Google elevated its search functionalities with…

The Google Local Map Pack, often simply referred to as the “Local Pack,” is a feature in Google’s search results that displays local business listings relevant to a user’s query. This feature appears at the top of Google’s search results when a query has local intent, such as searches for services or businesses within a…

Have you noticed that results just aren’t the same for your business with your SEO company this year? Do your expenses with everything from products to advertising on Google seem to be growing exponentially faster? You’re not crazy, they are. In fact your Google Ads cost per conversion is likely upmore than 100% over the…

Selecting the right color scheme for your website and logo is more than just picking your favorite colors. It involves understanding the psychology of colors, considering your brand identity, and ensuring accessibility and visibility for all users. Here’s a comprehensive guide on how to effectively choose your website and logo color scheme, enhancing your brand’s…

Having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. While partnering with a digital marketing agency, such as ours at Nickel SEO, is a critical first step towards building a successful online campaign, the client themselves also play a significant role in amplifying the effectiveness of…

If you’re a business owner that relies on lead generation, service or product sales, then you should know that Google Ads is a key component of your digital marketing strategy. In fact, did you know that Google isn’t really a search engine, but an advertisement platform? Their primary income is from businesses like yours in…

Local search behavior revolves around the practice of harnessing and interpreting patterns in consumer online activity to refine marketing approaches. A key objective of this practice is to bolster visibility, increase sales, and streamline marketing costs for small businesses. In this article, we explore the pivotal role of local search behavior and how its strategic…

One of the most impactful optimizations any local service business can do is place themselves near their primary customers which involves not just neighborhood targeting, but also planning around the center of the best city for keywords, volume, and quality level customer. For example, if you need to SEO an HVAC company in Texas that…

As the world economy faces the prospect of a recession, many businesses are wondering how this will impact their marketing efforts. SEO, in particular, is a critical component of digital marketing, and it’s important to understand how it may be affected by economic downturns. The Impact of a Recession on SEO During a recession, businesses…

The digital marketing landscape is undergoing a transformative shift, propelled by the rapid advancement of Artificial Intelligence (AI). In 2023, AI’s influence in digital marketing is more pronounced than ever, reshaping strategies from content creation to customer interaction and data analysis. Key Ways AI is Revolutionizing Digital Marketing Content Creation Enhancement: Personalized Marketing Campaigns: Advanced…

When it comes to attracting to clients in todays competitive market, legal professionals must transcend traditional advertising methods and work with experienced results-driven digital marketing agencies that can provide an ROI. Digital marketing and content creation have become pivotal in establishing a strong online presence. As a local SEO company in Dallas Fort Worth, our…

Local SEO is indispensable for businesses with multiple outlets. With nearly half of Google queries seeking local data, franchises and multi-site companies must harness this demand to capture leads. Effective immediately, prioritize a robust local SEO plan to ensure your branches dominate local search results in 2023. Here’s the streamlined approach to making your locations…

Are you a plumber in Texas looking to increase your lead generation and sales through SEO, Google Ads, Google Local Service Ads, social media, and every possible tool that increases your revenue and profit margin? With the growing competition of new plumbing companies pop up all over Texas, it’s becoming ever more difficult to outrank…

Google is testing a feature called the Search Generative Experience (SGE). Adapting to Google’s search generative experience (SGE) AI-driven tool occupies the top space in search results, giving instant AI-generated answers. As your trusted partners at Nickel SEO, we’ve explored what this means for local businesses and how we can leverage it. Google’s SGE &…

Google’s ever changing algorithm’s and now AI have been causing plumbers to have to adapt to how they display their business and attract customers online. Plumbers that have been in the industry for years have a major edge by having robust numbers of reviews and a powerful social media presence that can’t be duplicated overnight….

Having worked with several law firms in Dallas Fort Worth and have provided web design for Attorneys in Dallas Fort Worth over the years to provide web design and digital marketing services, we understand the requirements of attorneys to have a digital marketing team that read, comprehend, and write in proper legalese. Wording and content…

If you’ve recently been taken aback by a notification stating that your Google Business Profile (GBP) is suspended or disabled, don’t panic. We’re here to guide you through the revamped process and help reinstate your profile swiftly and effectively. Historically, if Google flagged and suspended a Business Profile, the owner would receive an email, fill…

Local businesses, particularly in the service sector, face unique challenges and opportunities when navigating the digital marketing landscape. Tailoring your marketing strategies to your local audience can have a profound impact on your business’s growth and brand reputation. Nickel SEO is here to guide you through this journey. Let’s dive deep into these strategies, emphasizing…

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…