Local SEO Updates & News

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

Local search behavior revolves around the practice of harnessing and interpreting patterns in consumer online activity to refine marketing approaches. A key objective of this practice is to bolster visibility, increase sales, and streamline marketing costs for small businesses. In this article, we explore the pivotal role of local search behavior and how its strategic…

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…

Having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. While partnering with a digital marketing agency, such as ours at Nickel SEO, is a critical first step towards building a successful online campaign, the client themselves also play a significant role in amplifying the effectiveness of…

There are hundreds if not thousands of oOn-Page SEO is a critical component of every successful digital marketing strategy. It involves optimizing various elements of your website to improve search engine rankings, drive organic traffic, and enhance user experience. In this blog post, we will explore 15 essential on-page SEO techniques that can help you…

At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing…

Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…

Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…

At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…

SEO (Search Engine Optimization) is a digital marketing strategy aimed at improving a website’s visibility on search engine results pages (SERPs). SEO Pricing: What’s the Cost of SEO? Understanding the cost of SEO is a critical part of planning your digital marketing strategy. However, the question, “What’s the cost of SEO?” is a bit like…

Finding a good SEO company in Dallas Fort Worth can be a daunting task, considering the sheer number of agencies that claim to be the best. But fear not, because we have your back! In this blog, we will guide you through the process of selecting the right SEO partner for your business, ensuring you…

One of the top complaints we get from potential clients that call our Dallas Fort Worth digital marketing agency is that their current “SEO guy” isn’t generating any leads. In fact, they usually also say, “I can’t tell what my SEO guy is even doing on our website.” Sad to say, but this isn’t uncommon….

As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…

As a business owner serving a local area, your Google Maps listing is a crucial basic marketing tool for your business. Being listed on Google Maps will help you stand out among the hundreds if not thousands of competing small businesses in your city, and generate more business-all for free. These steps along with having…

In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…

You should never pay for Google Reviews because not only is it against Google’s terms of service, but it is illegal under federal law. According to The Federal Trade Commission (FTC), if the reviewer doesn’t mention in the review that they were paid to write the review, then the FTC will consider that an undisclosed…

Last month in May of 2022, Google made some highly impactful changes to their core algorithm that had many businesses in a flutter trying to deduce what caused dips and increases in traffic by as much as 70%. Many businesses using low quality links and failing to provide well-written content with proper On-Page SEO signals…

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…