Local Search Engine Optimization is an ever-changing and expanding field where digital marketers pivot small business websites to reach target audiences to increase sales and revenue on the internet.

Local SEO provides an effective method for small businesses to build their customer base more at a faster rate than more conventional or traditional marketing strategies. While a billboard or the Yellow Pages used to be an efficient and cost-effective way to generate leads and reach potential customers, the search engine, Google, that we all know and use provides quicker access to an even greater population in 2022.

What You Need To Know About SEO in 2022

Since SEO is constantly changing, and the expectations that search engine users and Google as a company become more demanding, your website and online presence needs to be able to adapt. At Nickel SEO, we’ve been working for nearly a decade to understand and reverse-engineer the Google Algorithms to develop the best SEO practices for local businesses.

We’re going to provide regular updates along with the latest and most important news in both a video to the right (below on mobile) and text format via our SEO blog below.

Latest Articles from Nickel SEO


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The Skyscraper Content Marketing Technique

The Skyscraper Technique is an innovative content marketing method devised to elevate your website’s position in search engine rankings. Named for its focus on reaching new heights and out-developing your competitors, this technique is about finding popular content within your niche, creating something even better than the current top-ranking websites, and then promoting it strategically….

wordpress web design
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WordPress Web Design

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

Google Analytics for Small Business
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Google Analytics for Small Business

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

Leveraging Local Search Behavior
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Leveraging Local Search Behavior

Local search behavior revolves around the practice of harnessing and interpreting patterns in consumer online activity to refine marketing approaches. A key objective of this practice is to bolster visibility, increase sales, and streamline marketing costs for small businesses. In this article, we explore the pivotal role of local search behavior and how its strategic…

conversion tracking
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Conversion Tracking

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…

How We Increased An HVAC Companies Revenue 500 percent
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Case Study: How We Increased An HVAC Companies Revenue 500%

At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing…

Local Keyword Research
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How Local Keyword Research Affects Your Ranking

Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…

WordPress vs. Squarespace for Small Business Websites
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WordPress vs Squarespace for Small Business Websites

Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…

Types of Clients We Work With at Nickel SEO
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The Types of Clients We Work With at Nickel SEO

At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…

local seo basics
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Local SEO Basics: Things Every Small Business Owner Needs to Know

As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…

What is Google Business Profile
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What is Google Business Profile (formerly Google My Business)

In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…

The Three Pillars of SEO
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The Three Pillars of SEO

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…