ROI Driven Strategy for Local Businesses
If you own a local business, you understand the the value that comes with getting ranked at the top of the Google Maps, as well as the top of the Google Search Results Page (SERP). At Nickel SEO we are experts at using Local SEO strategies to develop competitive campaigns for small businesses throughout the Texas who need to improve their online visibility in local search.
Working with us means that you will be able to reach your local community more effectively and provide your expertise, services, and products to customers who need it faster and increase your profit margins at the same time. We have a diverse range of expertise providing local SEO for chiropractors, dentists, lawyers, landscapers, finance companies, home maintenance providers, RV services and dealers, nonprofits, spas, and repair shops including both vehicles and tech.
Local SEO Services
Local Business Listings
Set-up/management/ongoing updates of your top local directories, including Google My Business. Get found on more than 200 online directories.
Get strategically created content designed to push your website rankings above competitors and increase your market share.
Real-time tracking of all deliverables, traffic, and organic rankings. Be able to look at your SEO results in real time with our customized dashboards.
With Nickel SEO in your corner, you get your own: Account Manager, Local SEO Specialist, Analyst, Content Writers, and Strategist.
We offer clear options and set expectations for potential results. Choose the right package that best meets your goals and fits your budget.
No Annual Contracts
Transparent service without long-term contracts. Our results speak for themselves, so we don’t lock you into long-term contracts.
What is Local SEO?
Local SEO is an effective way to place your localized business high on the search results for products and services in a targeted area. Companies of all sizes can take advantage of Local SEO strategies to rank on search engines like Google and Bing, by building powerful profiles on trusted business directories such as Yellow Pages, Yelp, Superpages, Foursquare, BBB, Bing Places for Business, and Google My Business which is now Google Business Profile, generating reviews with happy customers, creating useful content, products, and services, and connecting with their customers through social media.
Gone are the days of door-to-door marketing, leaving brochures on front porch, and purchasing ads in your local newspaper. By working with our Local SEO company, you can reach thousands of more customers quickly, efficiently, and create a solid return-on-investment in a timely fashion.
Local SEO services are extremely targeted to the area near your business, and shouldn’t be used to replace national or international marketing efforts. However, if you want to reach new potential customers in your local neighborhood of 5, 10, or even 20 miles of your business, then local SEO is a great digital marketing platform to allow you to position yourself in front of customers on search engines like Google.
Our Local SEO Strategies
At Nickel SEO, we analyze the 8 signals found to affect localized rankings on Google. These ranking points include:
- Google My Business Signals
- Link Signals
- On-Page Signals
- Citation Signals
- Review Signals
- Behavioral Signals
- Social Signals
These Local Pack and Local Organic Ranking Factors determine your standpoint with major search engines. Through our local SEO site audit we are able to see what changes need to be made, what errors need to be fixed, and your immediate and long-term Local SEO needs to create a local SEO strategy that’s custom fitted to your company.
Google My Business Management (Business Profile)
Our first step is to verify that you have a new Google Business Profile set up (what used to be Google My Business), the information on your Google My Business page is complete, accurate, and being regularly updated with images, videos, fresh content through posts and offers, and that your holiday hours are kept up to date. We also want to make sure that your Google Analytics and Adwords accounts are properly connected to your account.
Local Link Building
Getting relevant links to your website from authoritative sites, such as your local in your marketing is as important in Local SEO as it is in National SEO, and there are many effective techniques that we use to create quality links to your site.
At Nickel SEO we make sure that all the content on your site is highly relevant, detailed, and valuable for your target audience, promote that content to influencers and leaders in your industry, and engage with current and previous customers.
By sharing and connecting with others, your content will generate a snowball effect over time that increases the effectiveness of every action we take in your local SEO campaign.
Local On-Page SEO Factors
On-page SEO has a surprisingly powerful impact on rankings for local businesses with many of the techniques being simple, highly effective points. We won’t go into all the different on-page SEO factors that affect local businesses, but we’ll cover some of the most important points we apply to most local company sites:
- Using your targeted keyword in your URL.
- Using your City, plus your targeted keyword in your title tags.
- Using your City, plus your targeted keyword in your H1 tags.
- Using your City, plus your targeted keyword within your content fluidly.
- Using related-to and LSI keywords throughout your content as they fit.
- Inserting your targeting keyword into your ALT tags on images.
- Using Schema mark-up properly on your home page.
- Creating effective content Silo’s with internal linking.
- Using external links to highly targeted sites based on the content of your individual pages.
- Embed a Google Map on your contact page.
Optimizing Local Citations For NAP
Consistent local citations for NAP (Name, Address, Phone Number) create a pillar of trust for Google and other search engines to accurately provide their users information about the local businesses in their area. While Google has its’ own location where you can edit your business information, it also pulls from more than 70 different citation resources!
To have an effective local SEO campaign, your key business information needs to be consistent across every different system. In order to properly manage your local citation profiles, we use the Yext listing management tool to regularly update, optimize, and push out new content, images, service updates, and even manage new reviews across 70+ sites for your local business citations at the same time.
How to Get Local Reviews
Maximize your business’s local reputation with genuine Local Reviews that build trust and drive customers to your company.
Ask yourself: Would you rather hire a 3-star lawyer that has worse ratings than the fast-food burger joint around the corner or a 4.8-star lawyer with 98 reviews backing her up as the best in the area according to real customers that left their experiences to help you decide on hiring her.
These reviews won’t save a terrible company with poor service. But, if you have quality service and products that you want people to take a chance on, then your local business needs positive local reviews that sway more customers to your door.
If you’re looking to build a powerful online presence in your local neighborhood and want to have a profile that people trust and are willing to call, then Nickel SEO can help you build a reputation that everyone can count on.
Leveraging Consumer Local Search Behavior
From the beginning, we focus on leveraging consumer local search behavior in your specific location, to maximize traffic to your site, the clicks, and conversions.
We first look to see whether your customers come to your office (i.e. lawyers, dentists, doctors, stores, etc.) or if you provide services to your customers at their location (i.e. painters, plumbers, movers, foundation repair companies, etc.) Based on that we determine what radius should we target for your business, to see how far customers would be willing to travel to you, or how far you’re willing to travel to visit your customers at their location.
Next, we discuss your ideal customer with you as we compare these travel distances with the local price points of your competitors in mind, to ensure that your localized business is able to provide quality level service that’s also a great price for your customer.
Finally, we need to check out your customers actions on your site. We answer several important questions that guide the design and user experience optimization of your site.
- Where did your website visitors come from?
- What were they searching for on your website?
- Did your customers find what they were looking for on your website?
- What’s your conversion rate?
- Where in your funnel do improvements need to be made?
Our expert local search analyst can accurately put together a profile on your average customer, the current state of your funnel based on their behavior, and how to leverage their behavior to increase your sales.
Personalization and SEO
We believe that every customer should have a personalized experience that allows them to easily maneuver through your website, find what they’re looking for with sufficient information to be able to make a purchase, and consequently a conversion for your business.
To improve the effectiveness and efficiency of your site, we optimize it using search engine optimization that starts before they even click on the link to your website. Through analytics and conversion tracking, we continually work to increase your customer satisfaction and the opportunity to make recurring sales to previous and current customers.
Maximizing Social Media Engagement
It’s well-known that social media engagement is an important metric that’s rapidly growing into some of the space of business directories. While reviews on those local directories show consumer happiness, social media engagement can be just as effective a metric in measuring the success and ability to provide excellent products and services to the consumer.
We track and offer social media engagement strategies that help you to rank your local business not only in search engines, but also in the social spheres of Facebook, Instagram, Twitter, and LinkedIn.
Why Use Nickel SEO?
Nickel SEO has been helping local businesses, franchises, and massive organizations with more than 3,000 members improve their ranking positions in the local search results since 2015. Whether your local business needs better consumer analysis, social engagement, on-page SEO, NAP consistency, or link building and citations, we can provide the best customized local SEO services that guarantee higher visibility in local search.
TOP QUESTIONS WE GET ASKED ON LOCAL SEO
Grow Your Business Using Local SEO
These Local SEO strategies are becoming more prominent and effective with the increasing amount of data that we can analyze for local business. Now is the best time to take action and optimize your local marketing campaign with the experts that can successfully boost your business ahead of your competitors. Every local business, from lawyers to plumbers to HVAC companies can improve their ROI and maximize their profits through local SEO. So get started now!