At Nickel SEO, we are proud to showcase the transformative results we have achieved for our clients. Today, we share an inspiring case study of an HVAC company located in Dallas Fort Worth. Within just one month, we helped this business increase their sales by 500%, from $60,000 to $300,000, and reduce their monthly marketing and ad spend from $16,000 to $11,000.
Initial Challenge: HVAC Company Losing $10,000 Per Month
This HVAC company was struggling to attract new customers during their off-season despite years of marketing with other companies and running Google Ads. They were spending a hefty amount on marketing and ads, with few results to justify the cost. They approached Nickel SEO for a complete overhaul of their digital marketing strategy.
Strategy and Implementation:
Our approach was four-fold: Optimize Google Ads, set up Google’s Local Service Ads, implement an effective SEO campaign, and launch a targeted social media campaign.
Google Ads Optimization:
Our first step was to streamline their Google Ads campaigns. We analyzed their existing campaigns, identified inefficiencies, and refocused their strategy to target high-converting keywords. We also fine-tuned their ad copy to resonate better with potential customers, resulting in a higher click-through rate.
Google’s Local Service Ads:
Next, we set up Google’s Local Service Ads for the HVAC company. These ads are specifically designed for local service providers and appear at the very top of Google search results. We ensured the HVAC company’s ads were set up correctly, with accurate business information and well-crafted descriptions. This helped them gain visibility in local search results and capture high-intent leads.
Effective SEO Campaign:
A strong SEO strategy was central to our approach. We conducted a comprehensive SEO audit of their website and made necessary on-page and off-page optimizations. This included optimizing their website’s entire navigation and content, metadata, improving its loading speed, and building high-quality backlinks. We also focused on local SEO strategies, such as optimizing their Google My Business listing and garnering positive customer reviews more rapidly.
Social Media Campaign:
Lastly, we launched a data-driven social media campaign. We identified the platforms where their target audience was most active and created engaging content to capture their attention. This included timely promotions, HVAC tips, details and targeted content on relevant searches in AC and Furnace repair and installation, customer testimonials, and more.
The result of our targeted, multi-pronged approach was phenomenal. Within a month, the HVAC company’s sales shot up by 500%, and their marketing spend reduced by 31%. They are now receiving over 150 calls per week, a substantial increase from their previous call volume. Current revenue rose from $60,000 per month to $289,000 the following month.
Moreover, the increase in organic traffic from our SEO efforts has helped reduce their reliance on paid ads, leading to long-term cost savings. Their social media presence has also grown significantly, creating a new avenue for customer engagement and lead generation.
Partner With Nickel SEO to Drastically Increase Your Revenue:
This case study stands testament to the power of a well-crafted, integrated digital marketing strategy. At Nickel SEO, we don’t just increase your online presence; we ensure that it translates into tangible business growth that is realized in actual profit margin. This HVAC company in Dallas Fort Worth is just one of many businesses that have benefitted from our expertise. Could your business be the next success story?