We help plumbing companies get more calls, more booked jobs, and better ROI using expertly managed Google Ads and Local Service Ads campaigns that reach the right customers at the right time.
Running a successful plumbing business takes more than great service and fast response times—it requires a steady stream of high-quality leads. And in today’s digital-first world, those leads start with Google. If your company isn’t showing up at the top of search results when someone needs a plumber, you’re losing business to the ones who are. That’s where a properly managed Google Ads and Google Local Service Ads (LSAs) strategy can make all the difference.
At Nickel SEO, we specialize in helping plumbing companies get real results from paid search. We don’t just run ads—we manage complete, data-driven campaigns designed to fill your calendar with profitable jobs. Whether you’re a solo plumber looking to boost your call volume or a multi-truck operation ready to dominate your market, we tailor your ad strategy to meet your goals.
When someone has a plumbing emergency, they don’t scroll through Instagram—they go to Google and search “plumber near me” or “emergency water heater repair.” Google Ads puts your business in front of these high-intent customers exactly when they’re ready to book.
Unlike other marketing channels that take time to build momentum, Google Ads can start generating leads within days. With the right keywords, ad copy, and landing pages, you can reach the top of search results and stay there as long as your campaign is active.
Benefits of Google Ads for plumbers:
We handle every part of the process, from keyword research and ad creation to conversion tracking and ongoing optimization—so you can focus on running your business.
Running Google Ads without a focused strategy is like running a water line with no shut-off valve—it leaks money. For plumbers, success with Google Ads depends on three key factors: intent, structure, and relevance.
First, we target high-intent keywords that directly relate to urgent plumbing needs. Not all plumbing searches are equal—“how to unclog a drain” and “emergency plumber near me” are miles apart in value. We make sure your budget is aimed at people who are ready to hire, not just browsing.
Second, ad structure matters. We build granular campaigns by service type—water heater repair, sewer line inspection, gas leak detection—so we can write ad copy and create landing pages tailored to exactly what that person needs. That improves click-through rates and lowers cost-per-lead.
Third, relevance drives conversions. Our ads match the searcher’s language, and our landing pages mirror their problem, providing a fast path to book service. Add conversion tracking and time-of-day bid adjustments, and you’re not just getting more leads—you’re getting smarter leads that convert into revenue.
Google Local Service Ads (LSAs) are one of the most powerful tools for plumbing companies. These ads appear at the very top of Google search results—even above traditional pay-per-click ads. They include your business name, phone number, hours, ratings, and a “Google Guaranteed” badge that builds instant trust with potential customers.
The best part? You only pay for actual leads, not clicks. That means your budget goes further, and your risk is lower.
With LSAs, customers can call you directly from the ad or send a message through Google. You can dispute bad leads, manage your availability, and prioritize the services you want to promote most.
We help plumbing companies:
If you’re not already taking advantage of Local Service Ads, you’re leaving money on the table.
Google Local Services Ads aren’t just another place to advertise—they’re a trust signal at the top of the page. The Google Guaranteed badge alone gives your plumbing business instant credibility, especially for homeowners who are nervous about hiring the wrong contractor.
But getting into LSAs is just the beginning. To make them work, you have to actively manage your profile, budget, and reviews. Most plumbers set it and forget it. We don’t. We monitor which services drive real leads, optimize your bidding based on performance, and make sure your review score stays competitive—because even a 0.1 drop in your star rating can push you down the rankings.
We also track every lead so you can clearly see how much you’re paying per actual customer—not per call. And if a call is spam, a competitor, or clearly not a qualified lead, we help you dispute it to save your budget.
The key decision for plumbing companies? If you’re serious about filling your schedule with verified, ready-to-book customers, LSAs are no longer optional—they’re essential. We make sure they actually work.
Anyone can set up a Google Ads or LSA campaign—but running it efficiently, improving performance, and turning it into a reliable lead source takes skill and experience.
At Nickel SEO, we don’t “set and forget.” We actively monitor your campaigns to:
Every month, we provide clear reporting on what worked, what needs improvement, and how many calls or form submissions came from your ads. That way, you know exactly where your budget is going—and what it’s bringing back.
If you’re like most plumbers we work with, you don’t care about impressions or click-through rates—you care about the phone ringing, trucks on the road, and steady revenue coming in.
That’s why our ad campaigns are focused around:
We also understand that not all plumbing jobs are created equal. If you want to focus more on water heaters, slab leaks, or other high-margin services, we’ll structure your campaigns to highlight those and reduce low-value inquiries.
When you need more than just “traffic,” Nickel SEO is here to help. We’ve worked with plumbing companies of all sizes to build, manage, and scale Google Ads and Local Service Ads campaigns that generate consistent, high-quality leads.
Whether you’re looking to:
…we’ve got the tools, the team, and the local service business experience to get it done.
For more support growing your plumbing business, let’s build a strategy that brings in better leads, more jobs, and long-term results. At Nickel SEO, we manage your advertising like it’s our own business—because we know how important every call is when you’re running a plumbing company.
Get in touch today to schedule a free strategy call. We’ll review your current campaigns, walk through your goals, and show you what’s possible when Google Ads and LSAs are done right.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
Career Opportunities