ThIf your business relies on local customers, appearing in the Google Local Map Pack could be the difference between a steady stream of calls and getting overlooked. At Nickel SEO, we help service-based businesses dominate local search, ensuring that when potential customers in your area are looking for services you provide, your company is one of the first they see.
The Local Map Pack is prime real estate in search results, appearing at the very top of Google when someone searches for services “near me.” It features a map, star ratings, and a list of three businesses. For most small businesses, showing up in those top three listings means more phone calls, more website visits, and more new customers.
The Local Map Pack (sometimes called the “3-Pack”) is the box that appears at the top of local search results. It shows the top three businesses Google believes are the best match for the searcher, based on location, relevance, and reputation.
Think about when you search for “plumber near me” or “best chiropractor in Dallas.” Before scrolling down to organic results, you’ll likely see a map with three business listings, each with a phone number, directions, reviews, and sometimes even special offers. That’s the Local Map Pack, and it drives more traffic than nearly any other part of Google search.
For businesses, it’s a huge opportunity. Being featured means your company is instantly more visible than competitors who don’t make the cut.
The Local Map Pack isn’t just about visibility—it’s about trust and conversions. Customers searching locally are usually ready to make a decision quickly. If your business shows up in those top results, you’re far more likely to get the call.
Some key benefits of being in the Local Map Pack include:
Simply put, if you’re not in the Local Map Pack, you’re losing business to the ones who are.
Ranking in the Local Map Pack comes down to three main factors:
To succeed, you need more than just a Google Business Profile. You need a local SEO strategy that builds relevance and authority while encouraging more reviews and engagement.
Getting into the Local Map Pack isn’t luck—it’s the result of a solid local SEO strategy. Local SEO focuses on improving your visibility in searches tied to your city, region, or service area. By aligning your online presence with what Google looks for in local rankings, your business can climb into those top three spots.
Here’s how Local SEO helps:
Without local SEO, your chances of breaking into the Map Pack are slim. But with the right strategy, your business can become the go-to choice for nearby customers.
There are several ways business owners can improve their chances of showing up in the Map Pack. These include:
Each of these elements builds on the others to create a strong local presence that Google can’t ignore.
If you’re a service-based business—like a plumber, electrician, chiropractor, or lawyer—you know that local leads are your lifeblood. Getting into the Local Map Pack is not optional; it’s essential. But doing it on your own can be frustrating. Google’s algorithm is constantly changing, and competitors are working hard to claim those same top spots.
That’s where working with experts like Nickel SEO makes the difference. We don’t just optimize your Google Business Profile—we create a complete local SEO plan tailored to your business. This includes reputation management, content marketing, and strategies to ensure your business is the one customers find first.
The Google Local Map Pack is one of the most powerful tools available for attracting new customers. When your business shows up in those top three spots, you’re instantly positioned as a trusted local choice, and that translates into more calls, more leads, and more sales.
When you need help getting into the Map Pack, Nickel SEO is here to guide you. We’ve worked with businesses across multiple industries in Dallas-Fort Worth and beyond, helping them improve rankings and secure more local customers. Our approach is simple: provide clear, effective strategies that get real results without the fluff.
If you want your business to appear at the top of local searches and finally take advantage of the visibility the Google Local Map Pack provides, we’d love to talk.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
Career Opportunities