If you run a small business, your website is either making you money or costing you money. There’s no middle ground. It’s your digital storefront. It’s the place people decide in three seconds whether they trust you or move on to your competitor. And here’s the hard truth: most small business websites look outdated, load slow, and don’t convert.
We see it all the time. Business owners spend years building a great service, but their website looks like it was slapped together in 2012. That’s a problem because in 2025, your website isn’t just “a website.” It’s the #1 sales tool you own.
Here’s what happens when your website sucks:
And the worst part? You don’t even know how much revenue you’re leaving on the table because of it.
I’ve seen plumbers, chiropractors, and local service companies invest thousands into Google Ads or SEO — but all of it bleeds out because their website can’t close. You wouldn’t dump water into a bucket full of holes. So why pour money into marketing with a broken website?
Most “web designers” focus on making a site look pretty. That’s fine if you’re a photographer showing off a portfolio. But if you’re a small business owner, your site needs to do three things:
If your current website isn’t doing these things, it’s not an asset. It’s a liability.
We don’t just build “websites.” We build sales machines disguised as websites. Every design decision is made with one goal: generate leads for your business.
Here’s how we do it:
You don’t need a flashy website. You need a website that gets you customers. That’s the difference.
Let’s be honest. You don’t care about pixels, plugins, or design theory. You care about whether your phone rings more, whether your calendar fills up, and whether your business grows. That’s what we focus on.
I’ll put it this way: if you hire us, your website will stop being an embarrassment and start being an advantage.
Think about this: if your average customer is worth $500, and a better website gets you even one extra customer a week, that’s $26,000 a year.
Now, what’s the cost of a professional website that actually works? A fraction of that. Which means the ROI isn’t just good, it’s a no-brainer.
Most business owners spend more on rent, trucks, or equipment than they do on the thing every customer sees first — their website. That’s backwards. Your website is the most leveraged investment you can make because it works 24/7, doesn’t take breaks, and never asks for a raise.
If your website isn’t making you money, it’s costing you money. And the longer you wait to fix it, the more revenue you lose to your competitors.
At Nickel SEO, we build small business websites that are fast, professional, SEO-ready, and built to convert. Not just pretty — profitable.
So here’s the deal: if you want more leads, more calls, and more customers, you don’t need another marketing hack. You need a website that actually works. Let’s build it.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
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