If you’re a small business owner trying to keep up with online marketing, you know how fast things move. What worked last year might not be getting you the same results today. That’s why we’ve compiled our top 10 digital marketing recommendations for 2023—strategies we’ve seen work across industries like home services, healthcare, legal, and more.
Whether you’re just getting started or want to get more leads without wasting time or money, these insights will help you focus on what actually works.
Before launching campaigns, define what a conversion actually means for your business. Is it a form fill, a phone call, or a product purchase? You’d be surprised how many businesses run Google Ads or SEO without tracking what matters. Tools like conversion tracking and Google Analytics 4 give you the data you need to make smart decisions.
If you serve a specific region, local SEO needs to be one of your top priorities. That means optimizing your Google Business Profile, getting listed on reputable directories (citations), and making sure your NAP (Name, Address, Phone) is consistent everywhere.
When done right, local SEO doesn’t just bring traffic—it brings the right traffic: people ready to hire or buy.
If your website still looks like it was built five years ago—or you’re using a drag-and-drop platform that loads slowly—it’s time to upgrade. A professional WordPress web design optimized for mobile and conversions can dramatically increase trust, calls, and customer engagement.
A great design isn’t just about looks—it builds credibility, supports SEO, and gives users a better experience.
The Skyscraper Technique is simple: find what’s ranking well for a topic, then create something better. That might mean more data, better structure, or clearer answers. The result? Google sees your content as more helpful, and your rankings rise.
This is still one of the most effective long-term strategies in content marketing.
Running Google Ads without tracking conversions is like driving blindfolded. We’ve audited dozens of accounts where business owners had no idea which keywords or ads were actually working.
Start with a tight focus: location targeting, service-specific keywords, and a clean landing page. Then use call tracking or form goals to see which clicks become customers.
In 2023, your online reputation is one of the biggest local ranking signals. It’s not just about getting more reviews—it’s about getting them on the right platforms (Google, Yelp, Facebook) and responding to them.
Encourage satisfied clients to leave honest feedback, and reply to every review—even the bad ones. It shows you care, and it sends trust signals to both Google and your customers.
We’re still seeing plenty of websites missing simple on-page SEO essentials: clear title tags, H1 headers, internal links, image alt text, and structured content. These are basics, but skipping them means Google may not understand your page.
This alone won’t rocket you to page one—but it does build a solid foundation for everything else you’re doing.
Slow websites lose leads. If your site takes longer than 3 seconds to load on mobile, users are bouncing. Invest in high-speed hosting designed for WordPress (like our custom solution) and run page speed audits regularly.
A faster site improves SEO, reduces bounce rate, and supports better conversion rates—especially on mobile.
Google continues to reward content that serves the user and penalizes thin or low-value content. The Helpful Content Update in September 2023 is a reminder: stop writing for algorithms, and start writing for real people.
If you haven’t reviewed your content in a while, now’s the time. Remove outdated pages, combine weak posts, and make sure your best content answers real questions in depth.
Marketing shouldn’t feel like a mystery. If you’re struggling to get results or don’t understand what your current agency is doing, it’s time to have a conversation with someone who’ll be transparent, proactive, and results-driven.
At Nickel SEO, we work with service businesses that want honest advice, clean reporting, and steady growth—not confusing jargon or bloated packages.
Digital marketing in 2023 isn’t about doing everything. It’s about doing the right things—consistently, clearly, and with the right support. Whether you’re just starting or already running ads and content campaigns, these recommendations can help you refocus your efforts and get better results.
If you’re ready to talk about what’s working (and what’s not) in your business, schedule a quick call with Nickel SEO. We’ll break it down clearly, map out what’s possible, and show you exactly how we can help grow your leads—without wasting your time or budget.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
Career Opportunities
