The Skyscraper Technique is an innovative content marketing method devised to elevate your website’s position in search engine rankings. Named for its focus on reaching new heights and out-developing your competitors, this technique is about finding popular content within your niche, creating something even better than the current top-ranking websites, and then promoting it strategically. This guide will help you have a better understanding of what we’re doing when we bring up the Skyscraper technique in regards to your content marketing strategy and our content writing process.

Step 1: Identify Successful Content in Your Niche

Your first task is to locate content that is already performing well in your area of interest. You’re looking for the ‘skyscrapers’ – the current highest achievers. These are the content pieces that have already proven successful in attracting audience interest and engagement.

  • Use tools like Ahrefs, SEMRush, or Google Trends to discover the best, most valuable keywords to reach your target audience in increase leads and sales. These tools can be a goldmine of information, revealing what topics resonate with your audience.
  • Consider which pieces are most shared or have the most backlinks. High shares and backlinks are indicators of content that has successfully grabbed audience attention.
  • Aim to find content that is good but has room for improvement. This is the starting point for your content creation process. You want to find good content, but content that can be made significantly better.
skyscraper content marketing technique

By identifying the content that has already performed well, you set a benchmark for your own content. You know what works and now, your task is to exceed it.

Step 2: Create Superior Content

Having identified a successful piece of content, your next step is to make something even better. This is where your creativity and expertise come into play. You’re not just rewriting the content; you’re adding substantial value to it.

  • Expand on the original piece – could you add more points, update the information, or present it in a more engaging way? The goal is to bring something new to the table.
  • Improve the design and layout of your content. Aesthetic appeal can be a game-changer in attracting and retaining reader interest.
  • Incorporate high-quality images and infographics to make the content more visually appealing. Visual content can increase reader engagement and understanding.

This step involves not only creating more valuable content, but packaging it in a more attractive and accessible way.

Step 3: Reach Out to the Right People

The final step involves reaching out to people who would be interested in your superior content. Your improved content won’t do much good if it doesn’t reach the right audience.

  • Use tools like or LinkedIn to find contact information. These tools can help you directly connect with your target audience.
  • Look for people who have shared similar content before or have linked to articles on similar topics. These are people who are likely to be interested in your content and could help amplify its reach.
  • Draft a personalized, friendly, and straightforward email, mentioning why you’re reaching out and how your content could be valuable to them.

The outreach process requires careful planning and execution, but it’s a crucial component of the Skyscraper Technique.

Step 4: Keep Your Content Updated

One of the keys to success with the Skyscraper Technique is to ensure that your content remains the tallest ‘skyscraper’ by keeping it updated and relevant. The digital sphere is continuously evolving, and content can become outdated quickly.

  • Regularly review and update your content, adding new information as necessary. This ensures that your content stays relevant and continues to provide value to the readers.
  • Re-promote updated content to maximize its reach and impact. Every update is an opportunity to re-engage with your audience.

Keeping your content fresh and updated is an ongoing process, but it’s essential for maintaining your ‘skyscraper’ status.

Conclusion: Make the Skyscraper Technique Your Own

The Skyscraper Technique is a powerful content marketing method that can help you stand out in the crowded online space. However, it’s not a one-size-fits-all strategy. It requires careful implementation and continuous effort to see substantial results. But, when done right, it can significantly boost your online presence and credibility.

Remember, while this guide provides a solid foundation, the technique is adaptable. We’ll make it your own, tweak it to suit your style, and watch your content soar to new heights. Remember, it’s not just about creating great content, but about ensuring it reaches the right people.

With the Skyscraper Technique, you’re not just adding another piece to the online content pile. You’re building a landmark that stands out, attracts attention, and endures. Let’s get started building a bigger, better website and content marketing strategy for your company!

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