One of the most impactful optimizations any local service business can do is place themselves near their primary customers which involves not just neighborhood targeting, but also planning around the center of the best city for keywords, volume, and quality level customer. For example, if you need to SEO an HVAC company in Texas that targets residential customers only, then you can better optimize your location by being near large neighborhoods and also in higher income areas.
Rank #1 on Google Maps Fast by Optimizing Your Location
Let’s use an HVAC company as an example for ranking on Google Maps Fast. While everyone in Texas needs a working AC system in the summer to survive, the people that will be able to better afford taking care of their AC unit on a yearly basis and purchase higher end systems will live in higher income areas.
For example, Southlake, Westlake, Keller, and the North Dallas area near us is full of high income earners that can afford to get the best care for their systems. Positioning yourself accordingly as a business would mean finding an office or even a virtual office in one of those areas near the city center that’s closest to the wealthy residential neighborhoods. Location is a major key to ranking on Google.
The Impact of Physical Location
Your business address plays a crucial role in local SEO. Google considers the proximity of your business to the center of the city or the area where the majority of searches are being conducted. Wes here makes that his main point that location, location, location matters with emphasis because Google still prefers to put service based businesses closer to their potential customers out of convenience. This is why the physical location of your business can significantly impact your Google Map rankings.
- Address Selection: The choice between using a physical store address or a service area setting depends on the nature of your business. If you have a physical storefront, listing your accurate street address helps in gaining traction in local searches. Conversely, service-based businesses that operate over a broader area may benefit from setting a service area that covers multiple locations.
- City Borders: Being located near or within city borders can enhance your visibility. Businesses located near city borders may find themselves at a disadvantage compared to those well within the city, as proximity to the city center often influences local search rankings.
See How Our Client Ranked #1 on Google Fast
We’ve only been working with Dr. Messina & Associates for a short time, but we were able to rank him at #1 on Google fast because once the basics and technical SEO are are complete, improving rankings becomes a lot easier when you have a targeted physical presence. Let’s review how his positioning made a difference:
Dr. Messina & Associates, a distinguished psychology practice, showcases the profound impact of strategic local SEO for businesses with multiple locations. Positioned prominently at the top of Google search results for “psychologist in Southlake,” their success underscores the advantage of having more than one location in the same city. This dual presence in Southlake has been pivotal, allowing them to dominate local search rankings effectively.
The strategic placement of their two clinics not only maximizes visibility but also enhances their local SEO efforts. Each location is meticulously optimized on Google My Business, with precise address details, service descriptions, and operating hours tailored to the local community’s needs. This dual setup amplifies their online presence, ensuring that whether potential clients are searching from one end of Southlake to the other, Dr. Messina & Associates remains a top suggestion, effectively capturing a broader segment of the local market.
This targeted approach to SEO has not only improved their visibility but also significantly increased client engagements, validating the importance of a well-coordinated local SEO strategy that leverages multiple business locations to optimize ranking potential.
Want to Rank #1 on Google Maps for Your Business?
Are you a business owner or marketing director looking for the right team to take your business to the next level and generate real leads all year long? If so, you should know our digital marketing team has helped hundreds of businesses in DFW increase new customers, sales, revenue, and real metrics that business owners care about.
Our entire mission is to build a strong economy of local businesses in the Dallas Fort Worth area and the greater state of Texas so that we can thrive and succeed together. Our methods, efforts, and experience show that we can help business rank #1 on Google Maps fast. We’re also real people that know and care about this community. Give us a call or schedule an appointment to meet us in person to get started with Nickel SEO: #1 SEO & Digital Marketing Agency in Fort Worth!
