Here’s the truth about running a plumbing business:
You don’t get paid for being the best plumber in town. You get paid for being the plumber people call first when their toilet’s overflowing.
And where do they go when they need help?
Not the Yellow Pages. Not even word of mouth anymore.
They go to Google.
So if your plumbing company doesn’t show up at the top when someone searches “plumber near me” — you’re losing business every single day. Not to “the market.” To the guy down the street who showed up on Google Maps first.
That’s why we do SEO for plumbers. Not to make your website look fancy. Not to win some meaningless “ranking trophy.” But to do one thing: get your phone ringing with real customers who need you right now.
You could be the best plumber in town — licensed, experienced, fair pricing. Doesn’t matter. If you’re not on Google’s first page, you don’t exist to most customers.
Think about it. When was the last time you clicked past the first page of search results? Exactly. Neither do your customers.
Here’s what’s happening:
And the worst part? That “someone else” might not even be as good as you. They just invested in SEO.
Most agencies sell plumbers on “website design” or “keywords.” That’s nice, but it doesn’t pay the bills. You don’t want clicks. You don’t want impressions.
You want jobs. Calls. Booked service appointments. Revenue.
And that’s where plumbers get burned — they hire an agency that talks big, builds a fancy site, throws some keywords on it, then disappears.
Six months later, you’re out thousands of dollars with nothing to show for it.
We don’t play that game.
We built a system that’s simple, direct, and focused on one thing: making your phone ring.
Here’s how:
When people search “plumber near me,” the map pops up first. That’s the most valuable digital real estate you can own.
We optimize your Google Business Profile, lock in accurate info, generate reviews, and build citations so you show up in the top 3 spots.
That means when someone in your city’s pipes burst, they’re calling you — not scrolling past you.
Your website is your 24/7 salesman. But most plumber websites look outdated, load slow, and confuse people.
We build sites designed for one thing: turning visitors into calls. Clear phone numbers. Easy navigation. Mobile-first (because most customers are searching from their phone).
Every page answers the question: “Why should I call this plumber right now?”
Your customers are Googling things like “clogged drain fix” or “water heater repair.” If your site doesn’t show up, you lose that lead.
We create content that answers these questions, ranks in Google, and positions you as the trusted expert in your city.
Google loves it. Customers love it. And it leads directly to more calls.
Let’s be real: no one hires a plumber with 3 reviews and a 2.8-star rating.
We put systems in place to get you consistent 5-star reviews from happy customers. That pushes you higher in Google AND gives people confidence to pick you over competitors.
SEO is the long game. But sometimes you need calls today. That’s why we also run Google Ads and Local Service Ads (those “Google Guaranteed” plumber spots at the top).
We manage them like a sniper, not a shotgun. Every dollar goes toward ads that actually convert to booked jobs.
Here’s why plumbers hire us and stay with us:
Most importantly — we care about outcomes. If your phone isn’t ringing more, nothing else matters.
Imagine this:
That’s what SEO for plumbers, done right, creates.
It’s not complicated. It’s not magic. It’s just a proven system that makes you visible where it matters most.
You can keep relying on word of mouth and referrals. You can keep hoping Google “eventually” finds your site. You can keep losing jobs to guys who aren’t even as good as you.
Or you can own your city online, fill your schedule, and grow your business with SEO that actually works.
That’s what we do at Nickel SEO.
If you’re a plumber and you’re tired of watching competitors take calls that should be yours, it’s time to fix it.
We’ll make you the first call people make — not the one they never even see.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
Monday – Friday, 9:00 am – 6:00 pm
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