Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of customization options, including speed, readability, design, and functionality which allows your website to grow and evolve with your business.
Why We Like WordPress
WordPress is full of robust SEO features, enhanced by plugins like Yoast SEO, RankMath, and All-In-One SEO that give you control over minute details that can significantly impact your search engine rankings, a crucial aspect for local businesses trying to stand out in local search results. WordPress also supports a vast array of themes and plugins, making it easier to add new functionalities to your website as your business expands.
While Squarespace might offer a more straightforward setup, the long-term benefits of WordPress, in terms of SEO, adaptability, and scalability, make it a more strategic choice for small local businesses.
Should You Build Your Website on WordPress or Squarespace
Google, as a search engine, hasn’t recently said that they specifically prefer one website builder over another, such as WordPress over Squarespace. However, in the past, Google head of Web Spam, Matt Cutts said that WordPress was their preferred website builder. That’s because some characteristics of WordPress may make it more SEO-friendly, which could lead to better search engine rankings. Here’s why:
- Customizability and Flexibility: WordPress, especially with plugins like Yoast SEO, allows for a high level of customization on SEO elements such as meta tags, URLs, and alt tags. It’s open-source nature allows for almost unlimited modifications, which means you can optimize every aspect of your site.
- Content and Structure: Google appreciates websites with a clear, logical structure that makes it easier for its bots to crawl and index. WordPress excels at this, particularly with its use of categories and tags in blog posts.
- Speed: Website speed is a critical SEO factor, and WordPress sites can be highly optimized for speed with the right setup and plugins. Squarespace, being a hosted platform, gives less control over these aspects.
- Mobile Responsiveness: Both Squarespace and WordPress offer mobile-responsive themes. However, WordPress offers a larger variety of themes and plugins to optimize mobile responsiveness, which is a crucial factor in Google’s ranking algorithm.
- User Experience (UX): WordPress provides more tools and plugins to optimize the user experience, which indirectly influences SEO. Better UX leads to lower bounce rates and higher time on site, signals that Google uses for ranking purposes.
- Schema Markup: WordPress, with its SEO plugins, allows for quick, complete implementation of schema markup, helping Google understand the content better, which can improve your visibility in SERPs.
It’s important to note that while WordPress might have some advantages in terms of SEO customization and flexibility, the platform alone doesn’t guarantee high search rankings. Good SEO performance requires high-quality, relevant content, a well-structured site, and an effective backlink strategy, regardless of the platform you choose. Squarespace can also be effective for SEO when used correctly, and it may be more user-friendly for those without much web design experience.
Use the Better Mousetrap with WordPress at Nickel SEO
At Nickel SEO, we champion WordPress as the go-to platform for small businesses due to its unparalleled flexibility, control, and robust SEO capabilities. Unlike Squarespace, WordPress is highly customizable, which allows us to create a website that not only mirrors your brand but also evolves with your business. We leverage WordPress’s advanced SEO features to optimize every aspect of your site for search engines. This is vital for local businesses like yours, aiming to stand out in localized search results.
Choosing Nickel SEO to build your WordPress website is more than just a design choice; it’s a strategic business decision. We don’t just create aesthetically pleasing sites; we craft powerful marketing tools tailored to your business goals. By optimizing your website for search engines, we ensure it attracts the right audience, enhances customer engagement, and propels your business growth. With WordPress’s scalability and our SEO expertise, we can help your business navigate the digital landscape with ease and confidence.