Adapting to Google’s Search Generative Experience (SGE)

Adapting to Google’s Search Generative Experience (SGE)

Google is testing a feature called the Search Generative Experience (SGE). Adapting to Google’s search generative experience (SGE) AI-driven tool occupies the top space in search results, giving instant AI-generated answers. As your trusted partners at Nickel SEO, we’ve explored what this means for local businesses and how we can leverage it. Google’s SGE &…

We Can Restore Your Suspended or Disabled Google Business Profile

We Can Restore Your Suspended or Disabled Google Business Profile

If you’ve recently been taken aback by a notification stating that your Google Business Profile (GBP) is suspended or disabled, don’t panic. We’re here to guide you through the revamped process and help reinstate your profile swiftly and effectively. Historically, if Google flagged and suspended a Business Profile, the owner would receive an email, fill…

Our Top 10 Digital Marketing Recommendations in 2023

Our Top 10 Digital Marketing Recommendations in 2023

Local businesses, particularly in the service sector, face unique challenges and opportunities when navigating the digital marketing landscape. Tailoring your marketing strategies to your local audience can have a profound impact on your business’s growth and brand reputation. Nickel SEO is here to guide you through this journey. Let’s dive deep into these strategies, emphasizing…

The Skyscraper Content Marketing Technique

The Skyscraper Technique is an innovative content marketing method devised to elevate your website’s position in search engine rankings. Named for its focus on reaching new heights and out-developing your competitors, this technique is about finding popular content within your niche, creating something even better than the current top-ranking websites, and then promoting it strategically….

WordPress Web Design

WordPress Web Design

WordPress isn’t just another content management system (CMS); it’s a platform that has been meticulously built to accommodate the ever-evolving needs of businesses large and small. Recognized globally, it has become the go-to solution for creating professional, easy-to-manage websites for small businesses and is preferred over websites like Wix and Squarespace. So much so, that…

Google Analytics for Small Business

Google Analytics for Small Business

In the world of digital marketing, understanding your audience is key. Google Analytics, a powerful web analytics service, offers businesses the ability to analyze in-depth detail about their website visitors. For small businesses, this is a particularly valuable tool, helping them gain a competitive edge and make informed decisions. What is Google Analytics? Google Analytics…

Conversion Tracking

Conversion Tracking

Every business that invests in digital marketing needs to understand the importance of conversion tracking. That’s even more true for businesses requiring digital marketing in Dallas Fort Worth, where we have some of the highest levels of competition between lead-based businesses such as HVAC, plumbers, dentists, doctors, lawyers, and everything inbetween. It’s a critical process…

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