Local keyword research is a fundamental aspect of local SEO that involves identifying relevant search terms and phrases that potential customers use to find local businesses, products, or services. By targeting these local keywords, businesses can optimize their online presence, improve their visibility in local search results, and ultimately drive more traffic and conversions. In…
Comparing WordPress vs Squarespace for a new small business website is like comparing apples to oranges. Their purpose, structure, and options for web design and development are vastly different. For a small local business, we highly recommend WordPress over Squarespace due to its exceptional flexibility, SEO capabilities, and scalability. WordPress offers a greater range of…
At Nickel SEO, we believe that every quality business that answers a demand at a great value, irrespective of its size or industry, deserves to have a strong online presence. We are committed to providing top-tier SEO services that help businesses thrive in the rapidly increasing competitive digital landscape. Our diverse portfolio spans various industries…
SEO (Search Engine Optimization) is a digital marketing strategy aimed at improving a website’s visibility on search engine results pages (SERPs). SEO Pricing: What’s the Cost of SEO? Understanding the cost of SEO is a critical part of planning your digital marketing strategy. However, the question, “What’s the cost of SEO?” is a bit like…
Finding a good SEO company in Dallas Fort Worth can be a daunting task, considering the sheer number of agencies that claim to be the best. But fear not, because we have your back! In this blog, we will guide you through the process of selecting the right SEO partner for your business, ensuring you…
One of the top complaints we get from potential clients that call our Dallas Fort Worth digital marketing agency is that their current “SEO guy” isn’t generating any leads. In fact, they usually also say, “I can’t tell what my SEO guy is even doing on our website.” Sad to say, but this isn’t uncommon….
As a small business owner, you’ve likely heard about the importance of search engine optimization (SEO). But have you considered the value of local SEO? Local SEO is crucial for businesses with a physical location or those that serve a specific geographic area. In this blog, we’ll explore the basics of local SEO and help…
As a business owner serving a local area, your Google Maps listing is a crucial basic marketing tool for your business. Being listed on Google Maps will help you stand out among the hundreds if not thousands of competing small businesses in your city, and generate more business-all for free. These steps along with having…
In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…
You should never pay for Google Reviews because not only is it against Google’s terms of service, but it is illegal under federal law. According to The Federal Trade Commission (FTC), if the reviewer doesn’t mention in the review that they were paid to write the review, then the FTC will consider that an undisclosed…
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