What is Google Business Profile (formerly Google My Business)

What is Google Business Profile (formerly Google My Business)

In today’s digitally-driven world, establishing and maintaining a strong online presence is crucial for local businesses. One key component of online success is Google Business Profile (GBP), formerly known as Google My Business. Here’s some information every small business owner can benefit from on understanding what their Google Business Profile is, its features, benefits, and…

The Three Pillars of SEO

The Three Pillars of SEO

While Google looks at more than 800 ranking signals, there are three categories that Google uses to rank your website: relevancy, popularity, and integrity. These three primary signals each contain tens, if not hundreds of metrics within them that are analyzed and scraped by Google’s bots to ensure that the highest quality of content. The Three…

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