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When was the last time your dental practice schedule was full of appointments due to patients finding your business on Google?
If your dental practice is struggling to increase your new patient intake each month, then you’re not reaping the benefits of an effective dental SEO campaign.
Let’s look at why dentists need SEO for their practice and how you can benefit from having a dental SEO agency on your team.
In this article, we’ll explain what dental SEO is, cover the primary metrics that Google uses to evaluate your business’ online presence, and walk you through our effective dental SEO strategy to rank your dental practice #1 on Google.
Why?
Because there is an evergrowing market share of new dental patients who are looking for a “dentist near me” or “dental cleaning near me,” you should be taking advantage of the opportunity that is presenting itself through search engines.
If you’re new to SEO, there may be terms that we use that you’re unfamiliar with, but dont’ worry. We’ll explain the terminology for those that are new to the subject.
At the same time, if you’ve hired an SEO for your dental practice in the past and haven’t seen clear results, then we’re here to help explain to you how our dental SEO campaigns are structured so that you can see real results to your revenue.
Dental SEO is the process of driving more new patients to a dental office using local search engine optimization techniques that improve your Google Map’s and website’s position in their appropriate search engine results pages. The higher your business and website rank, the better chance of increasing the volume of potential patients to your dental office.
In order to improve your rankings on Google Maps, you need to show the high-value signals that Google is looking for. This can be as simple as regular posts on your Google Business Profile page while generating reviews naturally from patients, or as complicated as developing custom graphic that have SEO’d content, hashtags, and silo’d link structures while generating reviews through patients by automatically asking them soon after they leave their appointment.
In fact, there are a lot of SEO techniques for Google My Business / Google Business Profile Manager that Google analyzes through their algorithm. Here’s a look at the Google Maps optimizations that we offer:
When building websites for dentists, WordPress is typically the best option to build on. Using a fast, professional theme, you can effectively optimize a dental website for both technical and on-page SEO. We recommend using Kadence or Avada for building most dental websites and have ranked dentists at the top of page one on both of these themes.
In order to rank #1 a dental website is going to need a lot of powerful primary pages, in-depth and accurate supporting content, and plenty of links showing authority and trust. These factors greatly impact your rankings on Google.
For instance, if a potential patient goes to Google and types in keywords related to dentist services or a dentist in a specific location like “family dentist in keller tx” and “dentist near me,” they will find your dental office at the top of search results due to your SEO efforts within Google’s current ranking algorithm. Each dental patients is worth thousands, if not tens of thousands of dollars if they are loyal patients. So, the next time a patient searches for a “dentist near me” you can’t afford to not show up as the top ranking spot on Google Maps and Google Search.
A web developers’ competence with SEO makes nearly all the difference in a website that looks beautiful and can drive new customers to your dental office. Hiring a web designer who knows only basic SEO from a plugin setup point of view or simple techniques found on YouTube will provide very poor results when it comes time to launching a digital marketing campaign. That’s why it’s important to hire a web designer and developer that have an experienced SEO on board.
For example, while many of the signals from Google Maps can support your website ranking, the primary ranking factors for a website are found in the three pillars of SEO: Relevancy, Popularity, and Integrity. Each of these has multiple aspects require both a broad knowledge of SEO and a deep understanding on how to roll-out a proper SEO campaign. Here’s what you should know:
At Nickel SEO, Dental SEO is more than just keywords—it’s a complete strategy to put your practice in front of patients actively searching for a dentist in your area. We optimize your website, Google Business Profile, and online listings to ensure you rank higher in both organic search results and Google Maps. Our goal is simple: help you attract more local patients, book more appointments, and grow your practice.
Dentists can benefit from SEO by attracting new patients to their practice that they otherwise are missing out on. SEO is essential for your dental practice to be visible online and reach more people looking for the best dentist near them. We have helped dentists increase their new patient growth rate by more than 400% in a single year. SEO is the answer. An effective SEO strategy can help your dental practice increase organic traffic to your website and attract more patients.
While every market is different, most of our dental clients start seeing measurable improvements within the first 3–6 months of working with us. By months 6–9, you’ll typically see stronger rankings, more phone calls, and a steady flow of new patient inquiries. We use advanced tracking so you can see exactly how your investment is paying off every step of the way.
We research and target high-value keywords that match your services and service area, such as “dentist in [your city],” “emergency dentist near me,” and “cosmetic dentistry [city].” This ensures you’re showing up for the exact searches your ideal patients are typing into Google. We also optimize for variations that drive both high-intent traffic and long-term growth.
Today, every small business including nearly every auto mechanic, painter, foundar repair specialist, lawyer, doctor, chiropractor, dentist, or any other has a website. It’s valuable to each small business because it creates a massive thoroughfair between your business and the customer that they can access at any time. A website allows dentists to consistently attract new patients. But you do need a website in order to:
To get started, simply reach out to our web design and development team to get an accurate, custom quote for your SEO campaign. We’ll create a custom website and Google Business Profile so that more patients can visit your website and find the right dentist.
Yes—and that’s one of our specialties. We fully optimize your Google Business Profile, add high-quality photos, manage reviews, and build local citations so your practice ranks higher in Google Maps. This means more patients can find you when they search “dentist near me” and call your office directly from the map listing.
While results vary based on your location, competition, and marketing budget, our dental clients often see 25–75 new patient inquiries per month after their SEO starts gaining traction. With a strong ongoing strategy, that number can grow even higher—and we’ll provide transparent reporting so you can see the exact return on your investment.
Here at Nickel SEO, we know how to develop a complete digital marketing campaign for dentists. We can help you reach a larger market share of new dental patients and even attract patients from other dental offices by showing to both Google and the people in your city why your dental practice stands out from the rest.
Don’t be just another dental office in your city. Make a name for yourself and build a brand that people know and trust. Our team at Nickel SEO can help you rank your dental office in the #1 spot for hundreds of high-value keywords in your city. Simply give us a call and let’s discuss your dental practice and the goals you would like to reach!
Best Dental SEO Package for dentists starting a part-time practice.
Best Dental SEO Package for dentists starting a full-time practice.
Best Dental SEO Package for established dentists who haven't had results and need real results fast.
Best Dental SEO Package for established dentists who are looking for 50+ new patients month.
Most importantly, you’ll have ongoing access to a website expert and dental SEO team who provide strategic guidance and support as you grow your business online.
We specialize in web design, SEO services, and many other digital marketing services to help businesses attract more customers and increase revenue. We focus on creating effective strategies that drive traffic, improve search rankings, and build trust online. Our efforts are entirely dedicated to increase your sales with results driven and award winning digital marketing service.
Call if you're interested in real results and a real ROI.
9705 Tehama Ridge Pkwy Suite 257 Fort Worth, TX 76177
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