Here's What We Did

Dr. Messina reached out to us after his previous digital marketing company caused serious damage to his website’s rankings by relying solely on low-quality AI-generated content. Instead of crafting thoughtful, patient-focused content, they used generic, copy-paste prompts from ChatGPT, which failed to connect with his audience or meet Google’s content quality standards. As a result, his website lost visibility, and his practice suffered.

At Nickel SEO, we took a strategic, human-driven approach to revitalize Dr. Messina’s online presence. We rebuilt his website’s content from the ground up, working closely with him to ensure that every page provided high-quality, helpful, and relevant information that potential patients actually care about. This patient-centered content strategy not only restored his credibility but also improved engagement and search rankings.

To further expand his practice’s reach and attract more clients seeking mental health therapy and counseling, we implemented a powerful digital marketing strategy that includes:

• Local SEO: We optimized his website for location-based searches, helping individuals in need of professional counseling easily find his services.
• Content Marketing: Regular blog posts and educational articles were developed to answer common mental health questions, establish trust, and improve organic search visibility.
• Social Media Marketing: Targeted social media campaigns keep Dr. Messina’s audience engaged and informed, positioning him as a trusted expert in mental health care.
• Email Marketing: Personalized email campaigns nurture relationships with current and potential patients, providing valuable insights and encouraging appointments.

Through our comprehensive digital marketing efforts, Dr. Messina & Associates is now on track to not only regain but surpass their previous rankings, ensuring that more people in need of mental health therapy and counseling can find and connect with them.

If your website isn't delivering the results you need, Nickel SEO is here to help. Contact us today to discuss how we can rebuild your rankings, improve your content, and bring more clients to your business.

Let us know if you have questions about any of our services and contact us directly to ask about our digital marketing services. We will help answer any questions and provide thorough analysis and recommended solutions for your business.