Craftparts, a leading supplier of crafting materials and specialty parts, reached out to Nickel SEO for SEO consulting and an in-depth SEO audit. Their website had solid potential, but weak keyword targeting, under-optimized content, product pages, and a lack of strong backlinks were holding them back from achieving top rankings and maximizing sales.

Through our SEO audit, we conducted a deep dive into their website’s performance, analyzing:

• Keyword Strategy: Identifying missed opportunities and refining their keyword targeting for both product and category pages.
• Content & Product Optimization: Improving on-page SEO elements like meta descriptions, product descriptions, and internal linking to strengthen rankings.
• Backlink Profile & Authority: Spotting gaps in their link-building strategy and providing solutions to improve site authority.
• Technical SEO Issues: Addressing site structure, indexing, and crawlability to ensure search engines could properly rank their pages.

After implementing our recommendations, thousands of Craftparts’ keywords skyrocketed to the top of page one on Google, leading to increased organic traffic, better visibility, and more sales. Their investment in SEO consulting and an expert audit paid off, proving that strategic optimizations make a measurable impact.

Looking to improve your search rankings and sales? A thorough SEO audit from Nickel SEO can reveal exactly what’s holding you back and provide the strategy you need to dominate search results.

Let us know if you have questions about any of our services and contact us directly to ask about our digital marketing services. We will help answer any questions and provide thorough analysis and recommended solutions for your business.